# Virool

**Canonical:** https://apis.io/providers/virool/  
**Website:** https://virool.com  
**APIs profiled:** 0

Virool is a native video advertising platform that distributes branded video content ("advertainment") across the web to help brands reach and grow targeted audiences. It pairs a proprietary data-management platform of roughly 450 million unique profiles for granular audience targeting with native video placement technology designed to minimize disruption to the user experience, and a real-time performance analytics dashboard that includes emotional insight tracking (eIQ). Virool serves advertisers and publishers through self-service campaign and monetization dashboards rather than a public developer API. The company was backed by 500 Global and a16z and has run campaigns for brands including Turkish Airlines, Under Armour, and WestJet.

## Kin Score — 13.6 / 100 (emerging)

Scored 2026-08-19 under rubric 0.12.0. Trend: flat (+0.8 from 12.8).

| Facet | Score |
|---|---|
| Discoverability | 57.4 |
| Contract Quality | 0.0 |
| Governance | 18.2 |
| Contract Governance | 18.2 |
| Operational Transparency | 0.0 |
| Developer Ergonomics | 4.8 |
| Commercial Clarity | 23.7 |
| Access Clarity | 23.7 |

## Agent readiness — 3.0 (human-only)

| Dimension | Value |
|---|---|
| Spec Presence | no |
| Agentic Access | no |
| Reversibility Documented | no |
| MCP Server | no |
| Auth Clarity | no |
| Idempotency | no |
| Error Semantics | no |
| OpenAPI Examples | no |
| Rate Limit Signal | documented |
| Event Surface Described | no |
| Agent Skills | no |
| Well Known Catalog | no |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |

## Access

Unknown — onboarding: unknown, pricing: unknown, trial: no (confidence: low).

## Security (1)

- **Virool Domain Security** — TLSv1.2

## Plans (1)

- **Virool Plans Pricing**

## Tags

Company, Advertising, Video Advertising, Video, AdTech, Marketing, Brand, Media

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/virool/). Scores are computed from the provider's own public artifacts under a published rubric.