# Upwave

**Canonical:** https://apis.io/providers/upwave/  
**Website:** https://www.upwave.com/  
**APIs profiled:** 0

Upwave (formerly Survata) is the Brand Outcomes Measurement Platform — it brings science to top-of-funnel advertising by measuring Brand Lift, validating Brand Reach, and surfacing optimization insights for brand campaigns across CTV, digital, linear TV, audio, and social channels. Advertisers, agencies, and media platforms use Upwave dashboards and its Bayes AI layer to quantify how campaigns move awareness, favorability, consideration, and intent. Upwave is delivered as a SaaS application with a managed partner ecosystem of ad servers and DSPs, and does not publish a public developer portal or API documentation. It is a portfolio company of Y Combinator, Uncork Capital, and Initialized Capital.

## Kin Score — 13.0 / 100 (emerging)

Scored 2026-08-21 under rubric 0.12.0. Trend: flat (+0.0 from 13.0).

| Facet | Score |
|---|---|
| Discoverability | 57.4 |
| Contract Quality | 0.0 |
| Governance | 0.0 |
| Contract Governance | 0.0 |
| Operational Transparency | 2.6 |
| Developer Ergonomics | 7.1 |
| Commercial Clarity | 27.6 |
| Access Clarity | 27.6 |

## Agent readiness — 0.0 (human-only)

| Dimension | Value |
|---|---|
| Spec Presence | no |
| Agentic Access | no |
| Reversibility Documented | no |
| MCP Server | no |
| Auth Clarity | no |
| Idempotency | no |
| Error Semantics | no |
| OpenAPI Examples | no |
| Rate Limit Signal | no |
| Event Surface Described | no |
| Agent Skills | no |
| Well Known Catalog | no |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |

## Access

Unknown — onboarding: unknown, pricing: unknown, trial: no (confidence: low).

## Security (1)

- **Upwave Domain Security** — TLSv1.3 · DMARC

## Tags

Company, Enterprise Saas, Advertising, Brand Analytics, Brand Lift, Measurements, Market Research, CTV

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/upwave/). Scores are computed from the provider's own public artifacts under a published rubric.