# TRUFF

**Canonical:** https://apis.io/providers/truff/  
**Website:** https://www.truff.com/  
**APIs profiled:** 1

TRUFF is a Los Angeles-based luxury condiments company founded in 2017 by Nick Ajluni and Nick Guillen, known for its black-truffle-infused hot sauce and a pantry line that has grown to include truffle oil, pasta sauce, aioli, mayonnaise and salt. The brand began as a digitally-native direct-to-consumer business selling through its own storefront at truff.com and has since expanded into a multichannel food business carried in more than 20,000 retail stores including Whole Foods, Kroger, Publix and Target, alongside foodservice collaborations with restaurant chains. SKKY Partners took a significant minority stake in the company in November 2023. TRUFF is a consumer packaged goods manufacturer, not a software vendor: it publishes no developer portal, no OpenAPI, no SDKs and issues no API keys. It does, however, expose a live and completely unauthenticated agent commerce surface at shop.truff.com — a Universal Commerce Protocol (UCP) shopping service reachable over MCP, advertised in the store's own llms.txt and /.well-known/ucp, through which an agent can search the catalog, build a cart and complete a purchase. That surface is Shopify's platform-native UCP implementation running under TRUFF's merchant identity rather than something TRUFF engineered, and it is recorded here with that provenance.

## Kin Score — 19.0 / 100 (emerging)

Scored 2026-09-01 under rubric 0.17.2. Trend: flat (+0.0 from 19.0).

| Facet | Score |
|---|---|
| Discoverability | 68.5 |
| Contract Quality | 0.0 |
| Governance | 18.2 |
| Contract Governance | 18.2 |
| Operational Transparency | 0.0 |
| Developer Ergonomics | 28.6 |
| Commercial Clarity | 21.1 |
| Access Clarity | 21.1 |

## Agent readiness — 20.9 (agent-aware)

| Dimension | Value |
|---|---|
| Spec Presence | no |
| Agentic Access | no |
| Reversibility Documented | no |
| MCP Server | documented |
| Auth Clarity | served |
| Idempotency | documented |
| Error Semantics | no |
| OpenAPI Examples | no |
| Rate Limit Signal | documented |
| Event Surface Described | no |
| Agent Skills | no |
| Well Known Catalog | no |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |
| Delegated Identity | served |
| Protected Resource Metadata | no |
| Dynamic Client Registration | no |
| Agentic Commerce | platform |

## APIs (1)

- **TRUFF Store UCP Shopping API** — The agent-facing commerce surface for TRUFF's online store. A Model Context Protocol endpoint at https://shop.truff.com/api/ucp/mcp implements the Universal Commerce Protocol de...

## MCP servers (1)

- **TRUFF Store — UCP Shopping MCP** — A live, unauthenticated Model Context Protocol endpoint on TRUFF's own storefront host that exposes the store's catalog, cart, checkout and order surface to agents. It is the Sh...

## Security (2)

- **Truff Authentication** — 3 schemes
- **Truff Domain Security** — TLSv1.3 · HSTS · DMARC

## Plans (1)

- **Truff Plans Pricing**

## Tags

Company, Consumer Packaged Goods, Food and Beverage, Condiments, Direct to Consumer, Retail, E-Commerce, Agentic Commerce, Universal Commerce Protocol, Shopify

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/truff/). Scores are computed from the provider's own public artifacts under a published rubric.