# Truex Media

**Canonical:** https://apis.io/providers/truex-media/  
**Website:** https://infillion.com  
**APIs profiled:** 3

TrueX (stylized true[X]) is an interactive, opt-in video advertising company now operating as part of Infillion. Its technology delivers "attention-based" ad experiences — Choice Cards and interactive engagement units that let viewers opt in to a single, longer branded interaction in exchange for an ad-free content break — across connected TV (CTV), over-the-top (OTT), mobile, and web. The company originated as SocialVibe (a Redpoint Ventures portfolio company), was acquired by 21st Century Fox, and is now a video advertising product within Infillion alongside MediaMath, InStadium, Gimbal, and Catalina. true[X] publishes two real HTTP APIs from its own truex.com hosts — a Web Service Ad API at get.truex.com/v2 that returns a JSON ad object for server-side ad requests, and a Reporting API at api.truex.com/v1 that returns publisher performance by placement, day and campaign — alongside a signed server-to-server engagement callback. Its primary integration surface remains the TruexAdRenderer (TAR) client SDK, published first-party from the "socialvibe" GitHub organization and the @truex npm scope for iOS, tvOS, Android/Fire TV, Roku, Amazon Vega OS, and CTV/HTML5 web. Parent company Infillion also operates Infillion Agent Connector, an MCP-based agent-native media execution layer at mcp.infillion.com.

## Kin Score — 47.2 / 100 (developing)

Scored 2026-08-19 under rubric 0.12.0. Trend: flat (-1.8 from 49.0).

| Facet | Score |
|---|---|
| Discoverability | 81.5 |
| Contract Quality | 45.1 |
| Governance | 18.2 |
| Contract Governance | 18.2 |
| Operational Transparency | 34.2 |
| Developer Ergonomics | 71.4 |
| Commercial Clarity | 34.2 |
| Access Clarity | 34.2 |

## Agent readiness — 43.4 (agent-ready)

| Dimension | Value |
|---|---|
| Spec Presence | yes |
| Agentic Access | no |
| Reversibility Documented | no |
| MCP Server | documented |
| Auth Clarity | yes |
| Idempotency | documented |
| Error Semantics | documented |
| OpenAPI Examples | no |
| Rate Limit Signal | documented |
| Event Surface Described | yes |
| Agent Skills | no |
| Well Known Catalog | no |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |

## Access

Partner — onboarding: unknown, pricing: unknown, trial: no (confidence: medium).

## APIs (3)

- **true[X] Web Service Ad API** — Server-side ad request API. A GET against the versioned endpoint with a placement key, user id, IP and user agent returns a JSON `ad` object (creative id, campaign id, window UR...
- **true[X] Reporting API** — Publisher performance reporting. A GET against /v1/publisher/performance.json (or .csv) with an api_key and a date range returns revenue and key performance indicators broken ou...
- **true[X] JavaScript Ad API** — Client-side JavaScript integration for publishers embedding true[X] engagement ads on the web. Loads truex.client from static.truex.com, exposes requestAd, loadAdIntoContainer, ...

## MCP servers (1)

- **truex-media-mcp.yml**

## Security (2)

- **Truex Media Authentication** — apiKey/oauth2/hmac · 4 schemes
- **Truex Media Domain Security** — TLSv1.3 · HSTS · DMARC

## Plans (1)

- **Truex Media Plans Pricing**

## Tags

Company, Advertising, AdTech, Video Advertising, Connected TV, Interactive Advertising, SDK, Mobile, Ad Serving, Reporting, Attention Measurement, OTT

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/truex-media/). Scores are computed from the provider's own public artifacts under a published rubric.