# True & Co

**Canonical:** https://apis.io/providers/true-and-co/  
**APIs profiled:** 1

True & Co is a direct-to-consumer women's intimates and lingerie brand, originally venture-backed (Cowboy Ventures, Uncork Capital) and now operating under PVH Corp. It sells bras, underwear, and loungewear online through a Shopify-hosted storefront at trueandco.com. The store exposes no traditional developer API, but it does expose a modern agent-commerce surface: a hosted Universal Commerce Protocol (UCP) MCP endpoint for catalog, cart, and checkout, Shopify Customer Account OAuth 2.0 / OIDC for buyer identity, a public read-only storefront JSON surface, and an agent-facing llms.txt / agents.md.

## Kin Score — 15.3 / 100 (emerging)

Scored 2026-08-20 under rubric 0.12.0. Trend: flat (+1.1 from 14.2).

| Facet | Score |
|---|---|
| Discoverability | 87.0 |
| Contract Quality | 0.0 |
| Governance | 0.0 |
| Contract Governance | 0.0 |
| Operational Transparency | 0.0 |
| Developer Ergonomics | 11.9 |
| Commercial Clarity | 21.1 |
| Access Clarity | 21.1 |

## Agent readiness — 12.6 (agent-aware)

| Dimension | Value |
|---|---|
| Spec Presence | no |
| Agentic Access | no |
| Reversibility Documented | no |
| MCP Server | documented |
| Auth Clarity | yes |
| Idempotency | no |
| Error Semantics | no |
| OpenAPI Examples | no |
| Rate Limit Signal | no |
| Event Surface Described | no |
| Agent Skills | no |
| Well Known Catalog | no |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |

## Access

Self-serve signup — onboarding: self-serve, pricing: unknown, trial: no (confidence: medium).

## APIs (1)

- **True & Co UCP Agent Commerce** — Agent-facing commerce surface for the True & Co Shopify storefront: a hosted Universal Commerce Protocol (UCP) MCP endpoint for catalog search, cart, and checkout, backed by Sho...

## MCP servers (1)

- **True & Co UCP Shopping MCP** — Shopify-native, hosted Model Context Protocol server exposing True & Co's catalog, cart, and checkout to shopping agents via the Universal Commerce Protocol. Payment completion ...

## Security (2)

- **True And Co Authentication** — 1 scheme
- **True And Co Domain Security** — no transport/DNS hardening detected

## Tags

Company, Consumer, Retail, E-Commerce, Apparel, Intimates, Agentic Commerce, Shopify, MCP

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/true-and-co/). Scores are computed from the provider's own public artifacts under a published rubric.