# Toutiao

**Canonical:** https://apis.io/providers/toutiao/  
**Website:** https://www.toutiao.com/  
**APIs profiled:** 1

Toutiao (今日头条) is ByteDance's AI-driven content recommendation platform, launched in 2012, aggregating news, articles, short video and micro-posts into a personalized feed for hundreds of millions of readers in China. Creators publish through 头条号 (Toutiao Hao) accounts on mp.toutiao.com, and third-party developers integrate through the ByteDance open-platform stack: Toutiao account OAuth 2.0 and user-profile APIs served from open.snssdk.com and documented on the Douyin Open Platform under the toutiao-or-xigua section, a content-sync and video publishing surface available to approved applications, mini-programs via the ByteDance mini-app developer platform, and advertising APIs that have since migrated from ad.toutiao.com to OceanEngine (巨量引擎). Toutiao publishes no OpenAPI, AsyncAPI, llms.txt or A2A agent card; its developer program is registration- and approval-gated and its documentation is client-side rendered in Chinese.

## Kin Score — 21.8 / 100 (emerging)

Scored 2026-08-17 under rubric 0.11.0. Trend: flat (+0.0 from 21.8).

| Facet | Score |
|---|---|
| Discoverability | 75.9 |
| Contract Quality | 0.0 |
| Governance | 3.1 |
| Operational Transparency | 0.0 |
| Developer Ergonomics | 34.8 |
| Commercial Clarity | 34.2 |

## Agent readiness — 12.6 (agent-aware)

| Dimension | Value |
|---|---|
| Spec Presence | no |
| Agentic Access | no |
| MCP Server | no |
| Auth Clarity | yes |
| Idempotency | no |
| Error Semantics | documented |
| OpenAPI Examples | no |
| Rate Limit Signal | no |
| Event Surface Described | no |
| Agent Skills | no |
| Well Known Catalog | no |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |

## APIs (1)

- **Toutiao Open API (OAuth + User Profile)** — Toutiao account OAuth 2.0 and user-profile API, served from the open.snssdk.com host and documented on the Douyin Open Platform under the toutiao-or-xigua permission section. Su...

## Security (2)

- **Toutiao Authentication** — oauth2 · 1 scheme
- **Toutiao Domain Security** — TLSv1.2 · HSTS · DMARC

## Tags

Company, News, Content, Media, Social, Recommendation, Publishing, ByteDance, China, OAuth

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/toutiao/). Scores are computed from the provider's own public artifacts under a published rubric.