# TikTok Marketing API

**Canonical:** https://apis.io/providers/tiktok-ads/  
**Website:** https://www.tiktok.com/business/  
**APIs profiled:** 1

TikTok for Business is TikTok's advertising platform, where brands, agencies and advertisers create, manage and optimize ad campaigns across TikTok and its family of apps. The TikTok API for Business — the Marketing API at business-api.tiktok.com/open_api/v1.3 — is the REST interface behind it, covering advertiser accounts, campaigns, ad groups, ads, Upgraded Smart+ and GMV Max automation, creatives and files, product catalogs, custom and lookalike audiences, Business Center asset and member administration, conversion measurement through the Events API, and synchronous plus asynchronous reporting. Access is granted by a three-legged advertiser authorization that issues a long-lived token presented in an Access-Token header, with permissions expressed as a three-level hierarchy of numeric scope IDs. TikTok also operates a hosted Model Context Protocol server that packages roughly 400 of these endpoints as OAuth-protected MCP tools for AI agents.

## Kin Score — 58.4 / 100 (strong)

Scored 2026-08-21 under rubric 0.12.0. Trend: flat (+0.0 from 58.4).

| Facet | Score |
|---|---|
| Discoverability | 87.0 |
| Contract Quality | 61.1 |
| Governance | 16.7 |
| Contract Governance | 16.7 |
| Operational Transparency | 60.5 |
| Developer Ergonomics | 78.0 |
| Commercial Clarity | 44.7 |
| Access Clarity | 44.7 |

## Agent readiness — 51.2 (agent-ready)

| Dimension | Value |
|---|---|
| Spec Presence | yes |
| Agentic Access | derived |
| Reversibility Documented | documented |
| MCP Server | documented |
| Auth Clarity | yes |
| Idempotency | no |
| Error Semantics | documented |
| OpenAPI Examples | partial |
| Rate Limit Signal | documented |
| Event Surface Described | yes |
| Agent Skills | derived |
| Well Known Catalog | yes |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |

## Access

Unknown — onboarding: unknown, pricing: unknown, trial: no (confidence: low).

## APIs (1)

- **TikTok Marketing API** — RESTful Marketing API for managing TikTok ad accounts, campaigns, ad groups, ads, Upgraded Smart+ and GMV Max campaigns, creatives, files, catalogs, audiences, Business Centers,...

## MCP servers (1)

- **TikTok for Business MCP Server**

## Agentic access (1)

- **Tiktok Ads Agentic Access** — 202 operations · 102 acting · 2 human-in-the-loop

## Security (3)

- **Tiktok Ads Authentication** — apiKey/oauth2 · 2 schemes
- **Tiktok Ads Domain Security** — TLSv1.3 · HSTS · DMARC
- **Tiktok Ads Vulnerability Disclosure** — Hackerone · security.txt

## Plans (1)

- **Tiktok Ads Plans Pricing**

## Tags

Advertising, Marketing, Social-Media, Ad Campaigns, Performance Marketing, Conversion Tracking, Audience Management, Reporting, Product Catalog, Agent Ready

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/tiktok-ads/). Scores are computed from the provider's own public artifacts under a published rubric.