# TheBrief

**Canonical:** https://apis.io/providers/thebrief/  
**Website:** https://www.thebrief.ai  
**APIs profiled:** 2

The Brief (formerly Creatopy) is an AI-powered advertising creation platform that helps brands and agencies discover, create, launch, and optimize ads at scale. Its Ad Studio, AI agents (Discover, Create, Optimize), and native ad server generate on-brand creatives, resize a single design into 50+ ad formats, publish directly to networks like Meta, Google Ads, CM360, DV360 and Veeva, and optimize campaign performance with data-backed recommendations. Founded in 2021 and based in Romania, The Brief is a portfolio company of Point Nine. It ships a documented Public API on two co-equal surfaces — a REST API at https://api.thebrief.ai/v1 and a single GraphQL endpoint at https://graphql.thebrief.ai/public whose 186-type schema is readable by anonymous introspection — covering designs and templates, brand kits, projects and folders, exports and creatives, ad serving and ad-tag reporting, team users and roles, credits, and team webhooks. Authentication is a JWT bearer token minted from a clientId/clientSecret pair; the same signed token powers the App Integration flow that embeds the Ad Studio editor inside a customer's own product. No OpenAPI is published.

## Kin Score — 61.3 / 100 (strong)

Scored 2026-08-17 under rubric 0.11.0. Trend: flat (+0.0 from 61.3).

| Facet | Score |
|---|---|
| Discoverability | 75.9 |
| Contract Quality | 63.0 |
| Governance | 12.5 |
| Operational Transparency | 42.1 |
| Developer Ergonomics | 63.0 |
| Commercial Clarity | 92.1 |

## Agent readiness — 41.9 (agent-ready)

| Dimension | Value |
|---|---|
| Spec Presence | yes |
| Agentic Access | no |
| MCP Server | no |
| Auth Clarity | yes |
| Idempotency | no |
| Error Semantics | documented |
| OpenAPI Examples | no |
| Rate Limit Signal | documented |
| Event Surface Described | yes |
| Agent Skills | yes |
| Well Known Catalog | no |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |

## Access

Self-service with free trial — onboarding: unknown, pricing: paid, trial: yes (confidence: high).

## APIs (2)

- **The Brief Public REST API** — The Brief's versioned REST API for creative automation — list and search designs, templates and brand templates, read a template's editable elements and size variants, submit ex...
- **The Brief Public GraphQL API** — A single POST GraphQL endpoint exposing the same data core as the REST API with arbitrary field selection — 48 queries and 49 mutations across designs, templates, brand kits, pr...

## Security (3)

- **Thebrief Authentication** — 3 schemes
- **Thebrief Domain Security** — TLSv1.3 · HSTS · DMARC
- **Thebrief Trust Center** — ISO 27001, GDPR

## Plans (1)

- **Thebrief Plans Pricing**

## Tags

Company, Advertising, Creative, Design, Artificial Intelligence, Marketing, Ad Serving, SaaS, GraphQL, Creative Automation, Digital Asset Management, Webhooks

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/thebrief/). Scores are computed from the provider's own public artifacts under a published rubric.