# The Naked Market

**Canonical:** https://apis.io/providers/the-naked-market/  
**Website:** https://thenakedmarket.com  
**APIs profiled:** 0

The Naked Market is a San Francisco-based consumer packaged goods (CPG) company and brand incubator founded in 2019 by Harrison Fugman, Alex Kost, and Tim Marbach. It uses a "fast fail" end-to-end infrastructure to take a food or beverage product from idea to market in roughly three months, launching and acquiring socially conscious direct-to-consumer brands across snacks, drinks, and better-for-you categories. Its portfolio has included Project Breakfast, Flock crispy chicken chips, Avocrazy avocado puffs, Beach House Bowls, Rob's Backstage Popcorn, and the low-alcohol aperitif brand Haus. The company raised $27.5 million in Series A funding in 2021 and is backed by HV Capital. It operates as a consumer brand holding company and does not publish a traditional developer API program, but its Shopify-hosted storefront exposes an agent-commerce surface: llms.txt agent instructions, a Universal Commerce Protocol (UCP) merchant profile, OpenID Connect discovery, and a live MCP endpoint for catalog search, cart, and buyer-approved checkout.

## Kin Score — 11.7 / 100 (emerging)

Scored 2026-08-21 under rubric 0.12.0. Trend: flat (+0.0 from 11.7).

| Facet | Score |
|---|---|
| Discoverability | 57.4 |
| Contract Quality | 0.0 |
| Governance | 18.2 |
| Contract Governance | 18.2 |
| Operational Transparency | 0.0 |
| Developer Ergonomics | 19.0 |
| Commercial Clarity | 0.0 |
| Access Clarity | 0.0 |

## Agent readiness — 12.6 (agent-aware)

| Dimension | Value |
|---|---|
| Spec Presence | no |
| Agentic Access | no |
| Reversibility Documented | no |
| MCP Server | documented |
| Auth Clarity | yes |
| Idempotency | no |
| Error Semantics | no |
| OpenAPI Examples | no |
| Rate Limit Signal | no |
| Event Surface Described | no |
| Agent Skills | no |
| Well Known Catalog | no |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |

## Access

Self-serve signup — onboarding: self-serve, pricing: unknown, trial: no (confidence: medium).

## MCP servers (1)

- **The Naked Market Storefront MCP (Universal Commerce Protocol)**

## Security (2)

- **The Naked Market Authentication** — 3 schemes
- **The Naked Market Domain Security** — TLSv1.3 · HSTS

## Tags

Company, Consumer, Consumer Packaged Goods, Food and Beverage, Direct to Consumer, Snacks, Brand Incubator, E-Commerce

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/the-naked-market/). Scores are computed from the provider's own public artifacts under a published rubric.