# The Lafz

**Canonical:** https://apis.io/providers/the-lafz/  
**Website:** https://thelafz.com  
**APIs profiled:** 1

Lafz is a halal-certified cosmetics and personal-care brand, founded in 2019 and headquartered in Singapore as part of the Believe PTE FMCG group. It sells hair care, skin care, makeup, a caffeine range, deodorants and fragrance made without alcohol, parabens or animal by-products. The direct-to-consumer storefront at lafz.com runs on Shopify and exposes real agent-facing surfaces: a Shopify customer-account OpenID Connect provider, an /llms.txt agent guide, and a Universal Commerce Protocol (UCP) shopping MCP server for buyer-approved agent-driven checkout. thelafz.com is the corporate "halal compliant factories" site. Added to the API Evangelist network as an Accel portfolio-graph lead and enriched from its live public surfaces.

## Kin Score — 16.0 / 100 (emerging)

Scored 2026-08-20 under rubric 0.12.0. Trend: flat (+0.0 from 16.0).

| Facet | Score |
|---|---|
| Discoverability | 75.9 |
| Contract Quality | 0.0 |
| Governance | 18.2 |
| Contract Governance | 18.2 |
| Operational Transparency | 0.0 |
| Developer Ergonomics | 20.8 |
| Commercial Clarity | 10.5 |
| Access Clarity | 10.5 |

## Agent readiness — 13.7 (agent-aware)

| Dimension | Value |
|---|---|
| Spec Presence | no |
| Agentic Access | no |
| Reversibility Documented | no |
| MCP Server | documented |
| Auth Clarity | yes |
| Idempotency | no |
| Error Semantics | no |
| OpenAPI Examples | no |
| Rate Limit Signal | no |
| Event Surface Described | no |
| Agent Skills | derived |
| Well Known Catalog | no |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |

## Access

Self-serve signup — onboarding: self-serve, pricing: unknown, trial: no (confidence: medium).

## APIs (1)

- **Lafz Storefront (Shopify UCP)** — The Lafz direct-to-consumer storefront on Shopify, with an agent-commerce surface over the Universal Commerce Protocol (UCP) MCP server plus read-only product/collection JSON en...

## MCP servers (1)

- **Lafz Shopping MCP (Shopify UCP)** — Hosted Model Context Protocol server exposing the Lafz storefront as agent-callable shopping tools via the Universal Commerce Protocol (ucp.dev). Buyer approval is required to c...

## Security (2)

- **The Lafz Authentication** — 1 scheme
- **The Lafz Domain Security** — TLSv1.3 · HSTS

## Tags

Company, Consumer, Cosmetics, Personal Care, E-Commerce, Halal, Shopify, Agent Commerce

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/the-lafz/). Scores are computed from the provider's own public artifacts under a published rubric.