# The Feed

**Canonical:** https://apis.io/providers/the-feed/  
**Website:** https://thefeed.com  
**APIs profiled:** 0

The Feed is an online sports nutrition store for endurance athletes, stocking products from more than 300 brands across fuel, hydration, supplements, and recovery. Founded by Matt Johnson while managing a Tour de France cycling team, it sells gels, chews, and drink mixes as single servings so athletes can test products without committing to full boxes, offers AutoShip subscriptions and a Feed First membership, and is the official nutrition partner of USA Triathlon. The company builds personalized fueling plans around before/during/after-workout nutrition, tested with input from over 200,000 athletes. It is a consumer e-commerce brand (Shopify storefront) with no public developer API; its machine-readable surfaces are a published llms.txt and a Google Merchant product feed.

## Kin Score — 10.4 / 100 (minimal)

Scored 2026-08-19 under rubric 0.12.0. Trend: flat (+0.0 from 10.4).

| Facet | Score |
|---|---|
| Discoverability | 57.4 |
| Contract Quality | 0.0 |
| Governance | 0.0 |
| Contract Governance | 0.0 |
| Operational Transparency | 0.0 |
| Developer Ergonomics | 2.4 |
| Commercial Clarity | 21.1 |
| Access Clarity | 21.1 |

## Agent readiness — 0.0 (human-only)

| Dimension | Value |
|---|---|
| Spec Presence | no |
| Agentic Access | no |
| Reversibility Documented | no |
| MCP Server | no |
| Auth Clarity | no |
| Idempotency | no |
| Error Semantics | no |
| OpenAPI Examples | no |
| Rate Limit Signal | no |
| Event Surface Described | no |
| Agent Skills | no |
| Well Known Catalog | no |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |

## Access

Unknown — onboarding: unknown, pricing: unknown, trial: no (confidence: low).

## Security (1)

- **The Feed Domain Security** — TLSv1.3 · HSTS · DMARC

## Tags

Company, Consumer, Sports Nutrition, Ecommerce, Endurance Sports, Hydration, Supplements, Subscription

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/the-feed/). Scores are computed from the provider's own public artifacts under a published rubric.