# Telaria

**Canonical:** https://apis.io/providers/telaria/  
**Website:** https://telaria.com  
**APIs profiled:** 0

Telaria was an independent supply-side platform (SSP) for premium video and connected TV (CTV) advertising, formerly known as Tremor Video's sell-side business. Its Video Management Platform (VMP) combined an ad server built for advanced/OTT TV with real-time analytics, automated decisioning, yield optimization, and integrated programmatic plus direct-sold monetization for publishers of digital video inventory. On April 1, 2020 Telaria completed an all-stock merger of equals with Rubicon Project to form Magnite, now the largest independent sell-side advertising platform spanning CTV, desktop, and mobile. Telaria no longer operates as a standalone company: the telaria.com domain redirects to magnite.com, and the "Telaria" name survives publicly only as a Prebid.js header-bidding bidder adapter routed through Magnite. This profile documents the historical company; there is no independent public developer API, OpenAPI definition, SDK, or documentation portal to harvest.

## Kin Score — 5.0 / 100 (minimal)

Scored 2026-08-21 under rubric 0.12.0. Trend: flat (+0.0 from 5.0).

| Facet | Score |
|---|---|
| Discoverability | 50.0 |
| Contract Quality | 0.0 |
| Governance | 0.0 |
| Contract Governance | 0.0 |
| Operational Transparency | 0.0 |
| Developer Ergonomics | 0.0 |
| Commercial Clarity | 0.0 |
| Access Clarity | 0.0 |

## Agent readiness — 0.0 (human-only)

| Dimension | Value |
|---|---|
| Spec Presence | no |
| Agentic Access | no |
| Reversibility Documented | no |
| MCP Server | no |
| Auth Clarity | no |
| Idempotency | no |
| Error Semantics | no |
| OpenAPI Examples | no |
| Rate Limit Signal | no |
| Event Surface Described | no |
| Agent Skills | no |
| Well Known Catalog | no |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |

## Access

Unknown — onboarding: unknown, pricing: unknown, trial: no (confidence: low).

## Security (1)

- **Telaria Domain Security** — TLSv1.3 · HSTS · DMARC

## Tags

Company, Advertising, AdTech, Video Advertising, Connected TV, CTV, Supply Side Platform, SSP, Programmatic, Acquired

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/telaria/). Scores are computed from the provider's own public artifacts under a published rubric.