# Tealium

**Canonical:** https://apis.io/providers/tealium/  
**Website:** https://tealium.com/  
**APIs profiled:** 12

Tealium is a customer data platform (CDP) providing REST APIs for iQ Tag Management and AudienceStream — enabling enterprises to manage tags, audiences, attributes, connectors, and real-time event data collection across web, mobile, and server-side channels. The Tealium Customer Data Hub unifies data collection via the Collect HTTP API, real-time visitor profiling via the Visitor Profile and Moments APIs, tag and load-rule management via the iQ Profiles API, and privacy compliance via the Visitor Privacy API.

## Kin Score — 69.2 / 100 (exemplar)

Scored 2026-08-25 under rubric 0.14.0. Trend: flat (+0.0 from 69.2).

| Facet | Score |
|---|---|
| Discoverability | 81.5 |
| Contract Quality | 61.1 |
| Governance | 55.3 |
| Contract Governance | 55.3 |
| Operational Transparency | 44.7 |
| Developer Ergonomics | 73.2 |
| Commercial Clarity | 93.4 |
| Access Clarity | 93.4 |

## Agent readiness — 36.4 (agent-ready)

| Dimension | Value |
|---|---|
| Spec Presence | yes |
| Agentic Access | derived |
| Reversibility Documented | no |
| MCP Server | documented |
| Auth Clarity | bearer |
| Idempotency | no |
| Error Semantics | documented |
| OpenAPI Examples | verified |
| Rate Limit Signal | documented |
| Event Surface Described | yes |
| Agent Skills | derived |
| Well Known Catalog | no |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |
| Delegated Identity | no |
| Protected Resource Metadata | no |
| Dynamic Client Registration | no |
| Agentic Commerce | no |

## Access

Enterprise · Self-serve signup — onboarding: self-serve, pricing: enterprise, trial: no (confidence: high).

## APIs (12)

- **Tealium Collect HTTP API** — Sends authenticated events from any application via HTTP requests into the Tealium Customer Data Hub. Supports single-event and bulk-event endpoints (up to 10 events per request...
- **Tealium iQ Profiles API** — Provides programmatic access to iQ Tag Management configuration, allowing retrieval and modification of tags, load rules, events, variables, JavaScript extensions, and tag templ...
- **Tealium Visitor Profile API** — Queries full visitor profile records from the AudienceStream Customer Data Hub, returning audience memberships, badges, and attribute values for a given visitor. Used to retriev...
- **Tealium Visitor Privacy API** — Supports GDPR and CCPA compliance by allowing retrieval and deletion of visitor profile records from the Customer Data Hub. Provides endpoints to look up all known data about a ...
- **Tealium Moments API** — A high-performance, configurable endpoint that retrieves a targeted slice of live visitor context for real-time personalization, AI systems, and cross-channel experiences. Opera...
- **Tealium Data Connect API** — Enables bulk import and export of event and audience data between Tealium and external systems. Supports the Tealium Events App for streaming event records. Rate limits are 500 ...
- **Tealium Auth API** — The Auth API from Tealium — 1 operation(s) for auth.
- **Tealium Collect API** — The Collect API from Tealium — 6 operation(s) for collect.
- **Tealium Customer API** — The Customer API from Tealium — 2 operation(s) for customer.
- **Tealium Personalization API** — The Personalization API from Tealium — 2 operation(s) for personalization.
- **Tealium Privacy API** — The Privacy API from Tealium — 3 operation(s) for privacy.
- **Tealium AI Read API** — Tealium's own minimal, read-only API for AI agents, published as OpenAPI 3.0.3 at https://tealium.com/.well-known/openapi.yaml and discovered from https://tealium.com/llms.txt. ...

## MCP servers (1)

- **Tealium MCP Server** — Tealium operates a first-party, fully managed remote MCP server in front of the Moments API. AI systems connect over Streamable HTTP to retrieve a targeted slice of live visitor...

## Agentic access (1)

- **Tealium Agentic Access** — 15 operations · 7 acting

## Security (3)

- **Tealium Authentication** — http/apiKey/none · 4 schemes
- **Tealium Domain Security** — TLSv1.3 · HSTS · DMARC
- **Tealium Trust Center** — SSAE18 SOC 2 Type II, ISO/IEC 27001, ISO/IEC 27018, ISO/IEC 27701:2019, HIPAA & HITECH, TISAX, TX-RAMP, Cloud Security Alliance (CSA), GDPR, CCPA

## Plans (1)

- **Tealium Plans Pricing**

## Tags

Customer Data Platform, CDP, Tag Management, AudienceStream, Real-Time Events, Visitor Profiles, Audience Segmentation, Data Collection, Privacy Compliance, Personalization

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/tealium/). Scores are computed from the provider's own public artifacts under a published rubric.