# TapAd

**Canonical:** https://apis.io/providers/tapad/  
**Website:** https://www.tapad.com  
**APIs profiled:** 2

Tapad is a digital identity and cross-device graph technology company, founded in 2010 and headquartered in New York City. Its flagship product, the Tapad Graph, is a probabilistic device graph that lets marketers, agencies, and platforms recognize a brand's customer or related household across the many devices they use, powering programmatic targeting, media measurement, attribution, and personalization. Tapad was acquired by the Norwegian telecom Telenor in 2016 and then by the credit-and-data company Experian in 2020, and by 2026 its product and company pages redirect into Experian's Consumer Sync marketing suite while docs.tapad.com redirects to Experian's client-only Marketing Knowledge Base. Tapad runs no public developer program — no portal, no OpenAPI, no pricing and no self-service signup — but it does still operate two live first-party HTTP endpoints, the Tapestry Web API and an event tracking beacon, both requiring a partner id that only Tapad can issue, and it published four open-source mobile SDKs that it has since archived as unmaintained. It was added to the API Evangelist network as a portfolio company of Battery Ventures.

## Kin Score — 15.4 / 100 (emerging)

Scored 2026-08-17 under rubric 0.11.0. Trend: flat (+0.0 from 15.4).

| Facet | Score |
|---|---|
| Discoverability | 75.9 |
| Contract Quality | 0.0 |
| Governance | 12.5 |
| Operational Transparency | 5.3 |
| Developer Ergonomics | 17.4 |
| Commercial Clarity | 10.5 |

## Agent readiness — 15.8 (agent-aware)

| Dimension | Value |
|---|---|
| Spec Presence | no |
| Agentic Access | no |
| MCP Server | no |
| Auth Clarity | yes |
| Idempotency | no |
| Error Semantics | documented |
| OpenAPI Examples | no |
| Rate Limit Signal | documented |
| Event Surface Described | no |
| Agent Skills | no |
| Well Known Catalog | no |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |

## Access

Partner Only — onboarding: unknown, pricing: unknown, trial: no (confidence: high).

## APIs (2)

- **Tapad Tapestry Web API** — The Tapestry Web API is Tapad's cross-device identity and audience endpoint. A client sends a GET request carrying a Tapad-issued partner id plus one or more device or user iden...
- **Tapad Event Tracking API** — Tapad's app install and in-app event tracking beacon, documented in the company's own open-source mobile SDKs as the RESOURCE_URL for the event-tracking module. A client sends a...

## Security (2)

- **Tapad Authentication** — 0 schemes
- **Tapad Domain Security** — TLSv1.3 · DMARC

## Plans (1)

- **Tapad Plans Pricing**

## Tags

Company, Advertising, AdTech, Identity, Cross-Device, Device Graph, Marketing, Data, Attribution, Audience, Identity Resolution

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/tapad/). Scores are computed from the provider's own public artifacts under a published rubric.