# Taboola

**Canonical:** https://apis.io/providers/taboola/  
**Website:** https://developers.taboola.com/  
**APIs profiled:** 16

Taboola (NASDAQ: TBLA) is a New-York-headquartered native and discovery advertising company founded in 2007 by Adam Singolda. Its Realize performance marketing platform serves recommendation widgets across major publishers (a 30-year exclusive partnership with Yahoo since 2022) and offers advertisers programmatic access via the Backstage API for campaign management, audience targeting, conversion tracking, and reporting. The company also operates Connexity (commerce media), Skimlinks (publisher monetization), and DeeperDive (content discovery), and recently shipped Abby (AI ad assistant), the GenAI Ad Maker, and an official Realize MCP server for AI-driven campaign management.

## Kin Score — 70.1 / 100 (exemplar)

Scored 2026-08-20 under rubric 0.12.0. Trend: flat (+0.0 from 70.1).

| Facet | Score |
|---|---|
| Discoverability | 75.9 |
| Contract Quality | 68.2 |
| Governance | 40.2 |
| Contract Governance | 40.2 |
| Operational Transparency | 57.9 |
| Developer Ergonomics | 76.2 |
| Commercial Clarity | 89.5 |
| Access Clarity | 89.5 |

## Agent readiness — 42.4 (agent-ready)

| Dimension | Value |
|---|---|
| Spec Presence | yes |
| Agentic Access | derived |
| Reversibility Documented | no |
| MCP Server | documented |
| Auth Clarity | yes |
| Idempotency | no |
| Error Semantics | documented |
| OpenAPI Examples | documented |
| Rate Limit Signal | documented |
| Event Surface Described | no |
| Agent Skills | yes |
| Well Known Catalog | no |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |

## Access

Self-serve signup — onboarding: self-serve, pricing: unknown, trial: no (confidence: high).

## APIs (16)

- **Taboola Accounts API** — The Accounts API from Taboola — 3 operation(s) for accounts.
- **Taboola Audience Targeting API** — The Audience Targeting API from Taboola — 1 operation(s) for audience targeting.
- **Taboola Bulk Items API** — Bulk create, update, and delete items across campaigns.
- **Taboola Bulk Operations API** — Bulk update or create campaigns across accounts on the network.
- **Taboola Campaign Items API** — Standard ad items (creatives) belonging to a campaign.
- **Taboola Campaigns API** — Create, retrieve, update, duplicate, and delete advertising campaigns.
- **Taboola Combined Audiences API** — The Combined Audiences API from Taboola — 2 operation(s) for combined audiences.
- **Taboola Conversion Rules API** — The Conversion Rules API from Taboola — 4 operation(s) for conversion rules.
- **Taboola Custom Audiences API** — The Custom Audiences API from Taboola — 1 operation(s) for custom audiences.
- **Taboola Dictionary API** — The Dictionary API from Taboola — 16 operation(s) for dictionary.
- **Taboola First Party Audiences API** — The First Party Audiences API from Taboola — 3 operation(s) for first party audiences.
- **Taboola Lookalike Audiences API** — The Lookalike Audiences API from Taboola — 1 operation(s) for lookalike audiences.
- **Taboola Marketplace Audiences API** — The Marketplace Audiences API from Taboola — 1 operation(s) for marketplace audiences.
- **Taboola Reach Estimator API** — Estimate reach for campaign targeting before launching.
- **Taboola Reports API** — The Reports API from Taboola — 3 operation(s) for reports.
- **Taboola Video Items API** — Performance video items (motion ads).

## MCP servers (2)

- **Realize MCP Server** — Taboola ships a first-party, hosted Model Context Protocol server for the Realize advertising platform (the product surface the Backstage API also serves). It is a multi-user, s...
- **Realize MCP endpoint**

## Agentic access (1)

- **Taboola Agentic Access** — 60 operations · 22 acting

## Security (4)

- **Taboola Authentication** — oauth2/http · 3 schemes
- **Taboola Domain Security** — TLSv1.3 · HSTS · DNSSEC · DMARC
- **Taboola Vulnerability Disclosure** — Hackerone · contact published
- **Taboola Trust Center** — ISO/IEC 27001:2022, ISO/IEC 27701:2019

## Plans (1)

- **Taboola Plans Pricing**

## Tags

Advertising, Native Advertising, Discovery, Performance Marketing, AdTech, Realize, Backstage, Recommendation, Publishers, Programmatic

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/taboola/). Scores are computed from the provider's own public artifacts under a published rubric.