# Synup

**Canonical:** https://apis.io/providers/synup/  
**Website:** https://www.synup.com/  
**APIs profiled:** 2

Synup is a local marketing platform for agencies and multi-location brands, providing a REST API (v4) for managing business locations, syndicating listing data to 80+ directories including Google, Apple, Bing and Facebook, aggregating and responding to reviews across every connected platform, running SMS and email review campaigns, tracking local search rankings with grid-rank heatmaps, publishing local and social posts, and pulling unified profile analytics. The platform serves marketing agencies with white-label tooling covering listings sync, reputation management, social media, local SEO and reporting, and ships a first-party remote MCP server so AI agents can drive the same surface as the dashboard.

## Kin Score — 61.5 / 100 (strong)

Scored 2026-08-25 under rubric 0.14.0. Trend: flat (+0.0 from 61.5).

| Facet | Score |
|---|---|
| Discoverability | 75.9 |
| Contract Quality | 71.8 |
| Governance | 31.8 |
| Contract Governance | 31.8 |
| Operational Transparency | 26.3 |
| Developer Ergonomics | 66.1 |
| Commercial Clarity | 77.6 |
| Access Clarity | 77.6 |

## Agent readiness — 39.2 (agent-ready)

| Dimension | Value |
|---|---|
| Spec Presence | yes |
| Agentic Access | no |
| Reversibility Documented | documented |
| MCP Server | documented |
| Auth Clarity | bearer |
| Idempotency | no |
| Error Semantics | verified |
| OpenAPI Examples | verified |
| Rate Limit Signal | documented |
| Event Surface Described | yes |
| Agent Skills | derived |
| Well Known Catalog | no |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |
| Delegated Identity | no |
| Protected Resource Metadata | no |
| Dynamic Client Registration | no |
| Agentic Commerce | no |

## Access

Paid — onboarding: unknown, pricing: paid, trial: no (confidence: medium).

## APIs (2)

- **Synup API** — REST API v4 for managing business locations, syndicating listings to 80+ directories, aggregating and responding to reviews, running review campaigns, tracking local search rank...
- **Synup MCP Server** — First-party remote Model Context Protocol server enumerating 126 tools in its published tool table across six surfaces (Locations, Listings, Reviews, Rankings, Posts & Social, A...

## MCP servers (1)

- **Synup MCP Server** — Synup ships a first-party remote MCP server that exposes the same surface area as the Synup dashboard as agent tools: locations, listings, reviews, rankings, local and social po...

## Security (2)

- **Synup Authentication** — 5 schemes
- **Synup Domain Security** — TLSv1.3 · HSTS · DMARC

## Plans (1)

- **Synup Plans Pricing**

## Tags

Local Marketing, Listings Management, Reputation Management, Local SEO, Reviews, Social-Media, Analytics, Business Listings, Review Management, Agency Software

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/synup/). Scores are computed from the provider's own public artifacts under a published rubric.