# Stagwell

**Canonical:** https://apis.io/providers/stagwell/  
**Website:** https://www.stagwellglobal.com  
**APIs profiled:** 3

Stagwell (NASDAQ: STGW) is a digital-first global marketing services and technology company and a Fortune 1000 firm, operating a network of creative, media, communications and research agencies alongside the Stagwell Marketing Cloud (now branded The Marketing Cloud), a suite of proprietary SaaS and DaaS marketing-technology products built by its in-house engineering teams. Stagwell does not publish a unified public developer portal at the holding-company level and ships no OpenAPI, AsyncAPI or agent card of its own; developer access is exposed product by product. The most substantial public developer surface in the group belongs to IMAI / InfluencerMarketing.ai, acquired with LEADERS in July 2024 and folded into the PRophet Comms Tech suite, which publishes a credit-metered REST creator-data API (Discovery and Raw), an llms.txt, and an OAuth-protected Model Context Protocol endpoint on its own host.

## Kin Score — 40.1 / 100 (developing)

Scored 2026-08-19 under rubric 0.12.0. Trend: falling (-5.2 from 45.3).

| Facet | Score |
|---|---|
| Discoverability | 92.6 |
| Contract Quality | 0.0 |
| Governance | 18.2 |
| Contract Governance | 18.2 |
| Operational Transparency | 44.7 |
| Developer Ergonomics | 28.6 |
| Commercial Clarity | 85.5 |
| Access Clarity | 85.5 |

## Agent readiness — 21.8 (agent-aware)

| Dimension | Value |
|---|---|
| Spec Presence | no |
| Agentic Access | no |
| Reversibility Documented | no |
| MCP Server | verified |
| Auth Clarity | yes |
| Idempotency | no |
| Error Semantics | no |
| OpenAPI Examples | no |
| Rate Limit Signal | documented |
| Event Surface Described | no |
| Agent Skills | no |
| Well Known Catalog | no |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |

## Access

Contract-only API access — onboarding: approval, pricing: paid, trial: yes (confidence: medium).

## APIs (3)

- **IMAI Discovery API** — Credit-metered REST API over IMAI's creator database of 380M+ influencers across Instagram, TikTok and YouTube. Documented capabilities are keyword and filter search, AI search,...
- **IMAI Raw API** — Per-request REST API returning live, unfiltered data read directly from influencer profiles — campaign post capture, mention monitoring, and brand and creator collaboration time...
- **IMAI MCP Server** — OAuth-protected Model Context Protocol endpoint served on the IMAI / InfluencerMarketing.ai host by the Novamira WordPress plugin, advertised through RFC 9728 protected-resource...

## MCP servers (1)

- **stagwell-mcp.yml**

## Security (4)

- **Stagwell Authentication** — 2 schemes
- **Stagwell Domain Security** — TLSv1.3 · DMARC
- **Stagwell Vulnerability Disclosure** — Hackerone
- **Stagwell Trust Center** — SOC 2 Type II

## Plans (1)

- **Stagwell Plans Pricing**

## Tags

Marketing, Advertising, Media, MarTech, Influencer Marketing, Market Research, Creator Economy, Public Relations, Consumer Insights, Holding Company

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/stagwell/). Scores are computed from the provider's own public artifacts under a published rubric.