# Socialbakers

**Canonical:** https://apis.io/providers/socialbakers/  
**Website:** https://api.emplifi.io/  
**APIs profiled:** 8

Socialbakers was a pioneering social media analytics and marketing platform (founded 2008 in Prague) that let brands and agencies benchmark, measure and optimize their presence across Facebook, Instagram, X/Twitter, YouTube, LinkedIn, Pinterest, TikTok and Snapchat. In 2021 Socialbakers was acquired by Astute and rebranded to Emplifi, a unified social customer experience platform combining social marketing, commerce and care. The former Socialbakers Public API lives on as the Emplifi Public API (v3) at api.emplifi.io, exposing profile and post metrics, published content, social listening, community engagement, Facebook Ads, digital asset management and customer care data. Authentication is HTTP Basic (API token/secret) or OAuth 2.0 authorization code, with hourly rate limits and cursor-paginated content endpoints.

## Kin Score — 58.3 / 100 (strong)

Scored 2026-08-17 under rubric 0.11.0. Trend: rising (+17.2 from 41.1).

| Facet | Score |
|---|---|
| Discoverability | 81.5 |
| Contract Quality | 55.2 |
| Governance | 11.5 |
| Operational Transparency | 57.9 |
| Developer Ergonomics | 45.1 |
| Commercial Clarity | 92.1 |

## Agent readiness — 32.2 (agent-aware)

| Dimension | Value |
|---|---|
| Spec Presence | yes |
| Agentic Access | yes |
| MCP Server | derived |
| Auth Clarity | no |
| Idempotency | no |
| Error Semantics | no |
| OpenAPI Examples | no |
| Rate Limit Signal | documented |
| Event Surface Described | no |
| Agent Skills | derived |
| Well Known Catalog | no |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |

## Access

Self-serve signup — onboarding: self-serve, pricing: unknown, trial: no (confidence: medium).

## APIs (8)

- **Socialbakers Ads API** — Facebook Ads content and metrics
- **Socialbakers Assets API** — Digital asset management — collections and assets
- **Socialbakers Care API** — Customer care cases and messages
- **Socialbakers Community API** — Community content, labeling and engagement metrics
- **Socialbakers Listening API** — Social listening content and metrics
- **Socialbakers Posts API** — Published content (posts / videos / tweets) per network
- **Socialbakers Profile Metrics API** — Time-series and aggregate metrics per social profile
- **Socialbakers Reference API** — Managed profiles, labels, label groups, listening queries, ad accounts

## MCP servers (1)

- **socialbakers-mcp.yml**

## Agentic access (1)

- **Socialbakers Agentic Access** — 41 operations · 29 acting

## Security (3)

- **Socialbakers Authentication** — http/oauth2 · 2 schemes
- **Socialbakers Domain Security** — TLSv1.3 · HSTS · DMARC
- **Socialbakers Trust Center** — SOC 2 Type II, SOC 1 Type II, ISO 27001, PCI, GDPR, CCPA, EU-US Data Privacy Framework, UK extension to the EU-US Data Privacy Framework, Swiss-US Data Privacy Framework, EcoVad...

## Plans (1)

- **Socialbakers Plans Pricing**

## Tags

Company, Marketing, Social Media, Analytics, Social Media Analytics, Social Listening, Marketing Analytics, Digital Asset Management, Customer Care, Emplifi

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/socialbakers/). Scores are computed from the provider's own public artifacts under a published rubric.