# Snapchat

**Canonical:** https://apis.io/providers/snapchat/  
**Website:** https://snap.com  
**APIs profiled:** 17

Snap Inc. operates Snapchat, a visual messaging app and camera platform with developer tools including the Marketing API for programmatic advertising, Conversions API for server-side conversion tracking, Login Kit for OAuth-based user authentication, Creative Kit for content sharing to Snapchat, Camera Kit for embedding Snap AR technology into third-party apps, and Lens Studio for building augmented reality experiences.

## Kin Score — 66.0 / 100 (strong)

Scored 2026-08-21 under rubric 0.12.0. Trend: flat (+0.5 from 65.5).

| Facet | Score |
|---|---|
| Discoverability | 72.2 |
| Contract Quality | 68.4 |
| Governance | 43.9 |
| Contract Governance | 43.9 |
| Operational Transparency | 57.9 |
| Developer Ergonomics | 73.2 |
| Commercial Clarity | 71.1 |
| Access Clarity | 71.1 |

## Agent readiness — 43.6 (agent-ready)

| Dimension | Value |
|---|---|
| Spec Presence | yes |
| Agentic Access | derived |
| Reversibility Documented | no |
| MCP Server | documented |
| Auth Clarity | yes |
| Idempotency | no |
| Error Semantics | verified |
| OpenAPI Examples | no |
| Rate Limit Signal | documented |
| Event Surface Described | no |
| Agent Skills | derived |
| Well Known Catalog | no |
| Consent Identity | yes |
| Agent Card | no |
| Dry Run Mode | no |

## Access

Free · Self-serve signup — onboarding: self-serve, pricing: free, trial: no (confidence: high).

## APIs (17)

- **Snapchat Ads API** — The Snapchat Ads API (Marketing API) allows developers to programmatically create, manage, and optimize advertising campaigns on the Snapchat platform. It provides endpoints for...
- **Snapchat Creative Kit** — Creative Kit allows developers to let users share content including Lenses, AR experiences, filters, GIFs, videos, links, and captions from a website or app directly to Snapchat...
- **Snapchat Camera Kit** — Camera Kit enables developers to integrate Snap's AR camera technology directly into iOS, Android, and web applications, giving users access to Snap's lens library and AR experi...
- **Lens Studio** — Lens Studio is Snap's desktop application for building augmented reality lenses for Snapchat and Spectacles. Provides an API for scripting lens behaviors, integrating dynamic da...
- **Snapchat Ad Accounts API** — Ad Accounts are owned by an Organization and contain Ad Campaigns. They have one or more Funding Sources.
- **Snapchat Ad Squads API** — Ad Squads organize ads within a campaign, defining targeting, budget, schedule, and bid strategy.
- **Snapchat Audience Segments API** — Audience Segments allow advertisers to define and manage custom audiences for ad targeting, including Snap Audience Match, lookalike audiences, and pixel-based audiences.
- **Snapchat Campaigns API** — Campaigns define a business objective and organize Ad Squads, allowing advertisers to view aggregate statistics.
- **Snapchat Conversion Events API** — Endpoints for sending web, app, and offline conversion events to Snap for campaign measurement and optimization.
- **Snapchat Creatives API** — Creatives define the visual and interactive content of ads, including images, videos, and call-to-action overlays.
- **Snapchat Funding Sources API** — Funding Sources represent payment methods associated with an organization, including credit cards, PayPal, and lines of credit.
- **Snapchat Measurement API** — Measurement endpoints provide campaign performance statistics and reporting data at various levels of the ad hierarchy.
- **Snapchat Media API** — Media endpoints handle uploading and managing media assets such as images and videos used in creatives.
- **Snapchat OAuth API** — OAuth 2.0 authorization and token management endpoints for authenticating users via their Snapchat account.
- **Snapchat Organizations API** — Organizations represent brands, partners, or ad agencies. Organizations are created via Snap Business Manager.
- **Snapchat User Profile API** — Endpoints for retrieving authenticated user profile information including display name and Bitmoji avatar.
- **Snapchat Ads MCP Server** — Snap's first-party hosted Model Context Protocol server for the Snapchat Ads API. A supported agent connects over streamable HTTP to https://mcp.snapchat.com/ads and authenticat...

## MCP servers (1)

- **Snapchat Ads MCP Server** — Snap ships a first-party, hosted, remote MCP server for the Snapchat Ads API. A supported agent POSTs directly to https://mcp.snapchat.com/ads over streamable HTTP and authentic...

## Agentic access (1)

- **Snapchat Agentic Access** — 42 operations · 18 acting

## Security (4)

- **Snapchat Authentication** — oauth2/http/apiKey · 5 schemes
- **Snapchat Domain Security** — TLSv1.3 · HSTS · DMARC
- **Snapchat Vulnerability Disclosure** — Hackerone
- **Snapchat Trust Center** — trust center published

## Plans (1)

- **Snapchat Plans Pricing**

## Tags

Advertising, AR, Augmented Reality, Marketing, Messaging, Social-Media

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/snapchat/). Scores are computed from the provider's own public artifacts under a published rubric.