# Snap

**Canonical:** https://apis.io/providers/snap/  
**Website:** https://developers.snap.com  
**APIs profiled:** 5

Snap Inc. is the technology company behind Snapchat, Bitmoji, Spectacles, and Lens Studio. Its Snap for Developers program exposes several public APIs and SDKs: the Snapchat Marketing API (Ads API, Ads Gallery API, Conversions API, and Public Profile API) for programmatically managing organizations, ad accounts, campaigns, ad squads, ads, creatives, audiences, measurement, and server-to-server conversion events; Snap Kit / Login Kit for OAuth 2.0 and OpenID Connect powered "Login with Snapchat", Creative Kit, and Bitmoji Kit; and Camera Kit for embedding Snap's augmented-reality Lenses into third-party apps and web experiences. The Marketing API is an OAuth 2.0 REST API served from adsapi.snapchat.com/v1 with cursor pagination and a structured request envelope. Snap publishes first-party OpenAPI 3.0 for the Conversions API in its own Business SDK repositories, ships a hosted read-only MCP server for Snapchat Ads at mcp.snapchat.com/ads with pre-registered OAuth clients for five agents, and delivers lead-generation leads by HMAC-signed webhook. First-party SDKs are published for Java, Python, PHP, Ruby, Go, JavaScript (Camera Kit on npm), Android, and iOS. Snap was surfaced as a portfolio company of General Catalyst and enriched into the API Evangelist network.

## Kin Score — 53.9 / 100 (developing)

Scored 2026-08-17 under rubric 0.11.0. Trend: rising (+21.3 from 32.6).

| Facet | Score |
|---|---|
| Discoverability | 92.6 |
| Contract Quality | 43.3 |
| Governance | 11.5 |
| Operational Transparency | 78.9 |
| Developer Ergonomics | 69.0 |
| Commercial Clarity | 42.1 |

## Agent readiness — 41.2 (agent-ready)

| Dimension | Value |
|---|---|
| Spec Presence | yes |
| Agentic Access | no |
| MCP Server | derived |
| Auth Clarity | yes |
| Idempotency | no |
| Error Semantics | documented |
| OpenAPI Examples | no |
| Rate Limit Signal | documented |
| Event Surface Described | yes |
| Agent Skills | derived |
| Well Known Catalog | no |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |

## Access

Open access — onboarding: open, pricing: unknown, trial: no (confidence: medium).

## APIs (5)

- **Snapchat Marketing API** — OAuth 2.0 REST API for managing Snapchat advertising: organizations, ad accounts, campaigns, ad squads, ads, creatives, media, audience segments, measurement/reporting, the Conv...
- **Snap Conversions API** — Server-to-server conversion event ingestion for web, app, and offline events, keyed by asset (Pixel ID for web/offline, Snap App ID for mobile app). Served from tr.snapchat.com;...
- **Snapchat Ads MCP** — Snap's first-party hosted Model Context Protocol server, letting supported agents read the caller's authorized Snapchat Ads data over streamable HTTP. Read-only in this release;...
- **Snap Kit / Login Kit** — OAuth 2.0 and OpenID Connect identity platform for "Login with Snapchat", plus Creative Kit and Bitmoji Kit. Lets third-party apps authenticate Snapchatters, fetch approved prof...
- **Camera Kit** — SDK and API for embedding Snap's augmented-reality Lenses (Lens Studio content) into third-party mobile and web apps, including a push-to-device API for managing Lens groups and...

## MCP servers (1)

- **snap-mcp.yml**

## Security (4)

- **Snap Authentication** — 0 schemes
- **Snap Domain Security** — TLSv1.3 · HSTS · DMARC
- **Snap Vulnerability Disclosure** — Hackerone · contact published
- **Snap Trust Center** — trust center published

## Plans (1)

- **Snap Plans Pricing**

## Tags

Company, Advertising, Marketing, Social Media, Augmented Reality, Camera, Authentication, Identity, Conversions, Attribution, SDKs

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/snap/). Scores are computed from the provider's own public artifacts under a published rubric.