# Smol

**Canonical:** https://apis.io/providers/smol/  
**Website:** https://smol.com  
**APIs profiled:** 0

Smol is a UK-based direct-to-consumer home-care brand founded in 2018 by Paula Quazi and Nick Green, delivering concentrated, plant-based, cruelty-free cleaning products — laundry capsules, dishwasher tablets, fabric conditioner, surface sprays and personal-care bars — on a flexible subscription that ships refills through the letterbox. The company positions itself as a sustainability challenger to legacy home-care brands, emphasizing reduced plastic, carbon and chemical load, and became a certified B Corporation in July 2022. Backed by Balderton Capital and GV, Smol operates a consumer e-commerce and subscription business; it publishes no public developer API, SDKs or developer program.

## Kin Score — 11.5 / 100 (emerging)

Scored 2026-08-20 under rubric 0.12.0. Trend: flat (+0.0 from 11.5).

| Facet | Score |
|---|---|
| Discoverability | 50.0 |
| Contract Quality | 0.0 |
| Governance | 0.0 |
| Contract Governance | 0.0 |
| Operational Transparency | 0.0 |
| Developer Ergonomics | 4.8 |
| Commercial Clarity | 27.6 |
| Access Clarity | 27.6 |

## Agent readiness — 0.0 (human-only)

| Dimension | Value |
|---|---|
| Spec Presence | no |
| Agentic Access | no |
| Reversibility Documented | no |
| MCP Server | no |
| Auth Clarity | no |
| Idempotency | no |
| Error Semantics | no |
| OpenAPI Examples | no |
| Rate Limit Signal | no |
| Event Surface Described | no |
| Agent Skills | no |
| Well Known Catalog | no |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |

## Access

Unknown — onboarding: unknown, pricing: unknown, trial: no (confidence: low).

## Tags

Company, Consumer, Home Care, Cleaning Products, Subscription, E-Commerce, Direct to Consumer, Sustainability, B Corp

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/smol/). Scores are computed from the provider's own public artifacts under a published rubric.