# SmartNews

**Canonical:** https://apis.io/providers/smartnews/  
**Website:** https://www.smartnews.com  
**APIs profiled:** 16

SmartNews is a news-discovery company whose consumer app ranks and delivers news to tens of millions of readers in Japan and the United States. For developers it operates the SmartNews Ads platform and publishes the SmartNews Marketing API (v3) — a REST API for programmatically managing advertising campaigns, ad groups, ads, media files, custom audiences, conversion pixels, and Business Manager product catalogs, plus an Insights API for performance reporting. The API uses OAuth 2.0 bearer (JWT) access tokens and is documented with a public OpenAPI 3.0 reference and an official API-spec repository.

## Kin Score — 53.8 / 100 (developing)

Scored 2026-08-17 under rubric 0.11.0. Trend: rising (+6.1 from 47.7).

| Facet | Score |
|---|---|
| Discoverability | 81.5 |
| Contract Quality | 63.4 |
| Governance | 21.9 |
| Operational Transparency | 60.5 |
| Developer Ergonomics | 62.5 |
| Commercial Clarity | 34.2 |

## Agent readiness — 50.7 (agent-ready)

| Dimension | Value |
|---|---|
| Spec Presence | yes |
| Agentic Access | derived |
| MCP Server | derived |
| Auth Clarity | yes |
| Idempotency | no |
| Error Semantics | verified |
| OpenAPI Examples | verified |
| Rate Limit Signal | documented |
| Event Surface Described | no |
| Agent Skills | derived |
| Well Known Catalog | no |
| Consent Identity | yes |
| Agent Card | no |
| Dry Run Mode | no |

## Access

Self-serve signup — onboarding: self-serve, pricing: unknown, trial: no (confidence: medium).

## APIs (16)

- **SmartNews ad API** — The ad API from SmartNews — 3 operation(s) for ad.
- **SmartNews ad-group API** — The ad-group API from SmartNews — 4 operation(s) for ad-group.
- **SmartNews article category API** — The article category API from SmartNews — 1 operation(s) for article category.
- **SmartNews campaign API** — The campaign API from SmartNews — 2 operation(s) for campaign.
- **SmartNews catalog API** — The catalog API from SmartNews — 4 operation(s) for catalog.
- **SmartNews channel alias label API** — The channel alias label API from SmartNews — 1 operation(s) for channel alias label.
- **SmartNews custom-audience API** — The custom-audience API from SmartNews — 4 operation(s) for custom-audience.
- **SmartNews developer-app API** — The developer-app API from SmartNews — 1 operation(s) for developer-app.
- **SmartNews insights API** — The insights API from SmartNews — 2 operation(s) for insights.
- **SmartNews interests API** — The interests API from SmartNews — 1 operation(s) for interests.
- **SmartNews locations API** — The locations API from SmartNews — 1 operation(s) for locations.
- **SmartNews media-file API** — The media-file API from SmartNews — 1 operation(s) for media-file.
- **SmartNews oauth API** — The oauth API from SmartNews — 2 operation(s) for oauth.
- **SmartNews pixel API** — The pixel API from SmartNews — 2 operation(s) for pixel.
- **SmartNews Ads Conversion API** — Server-to-server conversion event ingestion for SmartNews Ads. Advertisers POST self-attributed web and app conversions (35 event names including Purchase, AddToCart, Lead, Inst...
- **SmartNews smart view article keyword API** — The smart view article keyword API from SmartNews — 1 operation(s) for smart view article keyword.

## MCP servers (1)

- **smartnews-mcp.yml**

## Agentic access (1)

- **Smartnews Agentic Access** — 46 operations · 21 acting · 1 human-in-the-loop

## Security (3)

- **Smartnews Authentication** — http · 1 scheme
- **Smartnews Domain Security** — TLSv1.3 · HSTS · DMARC
- **Smartnews Vulnerability Disclosure** — security.txt · contact published

## Plans (1)

- **Smartnews Plans Pricing**

## Tags

Company, Consumer, News, Advertising, AdTech, Marketing, Media, Campaign Management

---

Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/smartnews/). Scores are computed from the provider's own public artifacts under a published rubric.