# SmartAsset

**Canonical:** https://apis.io/providers/smartasset/  
**Website:** https://smartasset.com/  
**APIs profiled:** 0

SmartAsset is a financial technology company that runs the largest online marketplace connecting consumers with fiduciary financial advisors. Its SmartAdvisor matching service pairs more than 50,000 retail investors each month with up to three vetted advisors based on geography, investable assets, and preferences, while the SmartAsset Advisor Marketing Platform (AMP) delivers advisors a subscription stream of qualified referrals plus lead automation that syncs into their CRMs (Salesforce, HubSpot, Wealthbox, Redtail, Zoho, Pipedrive, SmartOffice). SmartAsset also publishes a large library of consumer personal-finance calculators and editorial content across taxes, retirement, mortgages, investing, and banking. Backed by a16z and Y Combinator, SmartAsset is a lead-generation and media business and does not currently expose a public developer API.

## Kin Score — 10.6 / 100 (minimal)

Scored 2026-08-20 under rubric 0.12.0. Trend: flat (+0.0 from 10.6).

| Facet | Score |
|---|---|
| Discoverability | 50.0 |
| Contract Quality | 0.0 |
| Governance | 0.0 |
| Contract Governance | 0.0 |
| Operational Transparency | 0.0 |
| Developer Ergonomics | 7.1 |
| Commercial Clarity | 21.1 |
| Access Clarity | 21.1 |

## Agent readiness — 0.0 (human-only)

| Dimension | Value |
|---|---|
| Spec Presence | no |
| Agentic Access | no |
| Reversibility Documented | no |
| MCP Server | no |
| Auth Clarity | no |
| Idempotency | no |
| Error Semantics | no |
| OpenAPI Examples | no |
| Rate Limit Signal | no |
| Event Surface Described | no |
| Agent Skills | no |
| Well Known Catalog | no |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |

## Access

Unknown — onboarding: unknown, pricing: unknown, trial: no (confidence: low).

## Security (1)

- **Smartasset Domain Security** — TLSv1.3 · HSTS · DMARC

## Tags

Company, Financial-Services, Fintech, Financial Advisors, Lead Generation, Personal Finance, Wealth Management, Marketplace

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/smartasset/). Scores are computed from the provider's own public artifacts under a published rubric.