# Smalls

**Canonical:** https://apis.io/providers/smalls/  
**Website:** https://www.smalls.com/  
**APIs profiled:** 0

Smalls is a New York City based direct-to-consumer pet food company founded in 2017 by Matt Michaelson and Calvin Bohn, selling gently cooked human-grade fresh cat food, freeze-dried raw and treats on a personalized monthly subscription that customers build through an onboarding quiz at smalls.com, shipped nationwide and, since 2023, also sold into brick-and-mortar retail and wholesale. The company had raised roughly $34 million as of March 2023 — including a $9M Series A round announced in 2020 and a $19M Series B closed in mid-2022 — from investors including Left Lane Capital, Founder Collective, Digitalis Ventures and R/GA Ventures, and its shares trade on the Forge Global secondary market. Smalls runs its own Remix storefront on Netlify backed by a Contentful CMS rather than a hosted commerce platform, and publishes no first-party developer program: contract discovery in August 2026 found no OpenAPI, Swagger, GraphQL endpoint, MCP server, A2A agent card, llms.txt or /.well-known documents on any smalls.com host, and no GitHub organization or public client library.

## Kin Score — 10.7 / 100 (minimal)

Scored 2026-08-25 under rubric 0.14.0. Trend: flat (-0.7 from 11.4).

| Facet | Score |
|---|---|
| Discoverability | 50.0 |
| Contract Quality | 0.0 |
| Governance | 0.0 |
| Contract Governance | 0.0 |
| Operational Transparency | 0.0 |
| Developer Ergonomics | 4.8 |
| Commercial Clarity | 23.7 |
| Access Clarity | 23.7 |

## Agent readiness — 0.0 (human-only)

| Dimension | Value |
|---|---|
| Spec Presence | no |
| Agentic Access | no |
| Reversibility Documented | no |
| MCP Server | no |
| Auth Clarity | no |
| Idempotency | no |
| Error Semantics | no |
| OpenAPI Examples | no |
| Rate Limit Signal | no |
| Event Surface Described | no |
| Agent Skills | no |
| Well Known Catalog | no |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |
| Delegated Identity | no |
| Protected Resource Metadata | no |
| Dynamic Client Registration | no |
| Agentic Commerce | no |

## Security (1)

- **Smalls Domain Security** — TLSv1.3 · HSTS · DMARC

## Tags

Company, Pet Care, Pet Food, E-Commerce, Direct to Consumer, Subscription, Consumer Packaged Goods, Food and Beverage, Retail

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/smalls/). Scores are computed from the provider's own public artifacts under a published rubric.