# Shoelace

**Canonical:** https://apis.io/providers/shoelace/  
**Website:** https://shoelace.com  
**APIs profiled:** 0

Shoelace is an omni-channel growth marketing agency for direct-to-consumer (DTC) and e-commerce brands, founded in 2015 and trusted by 300+ brands. The team plans, creates, and optimizes paid acquisition across Meta, Google, TikTok and YouTube alongside email and SMS retention, performance creative, UGC, and in-house photo and video production. Shoelace operates as a managed growth partner delivering marketing services — it sells campaign management, not software, and publishes no developer API, SDK, webhook surface, or developer portal. This API Evangelist profile tracks the company as a 500 Global portfolio lead and captures its public web presence, its published llms.txt, and its domain-security posture.

## Kin Score — 6.2 / 100 (minimal)

Scored 2026-08-17 under rubric 0.11.0. Trend: flat (+0.0 from 6.2).

| Facet | Score |
|---|---|
| Discoverability | 57.4 |
| Contract Quality | 0.0 |
| Governance | 0.0 |
| Operational Transparency | 0.0 |
| Developer Ergonomics | 2.2 |
| Commercial Clarity | 0.0 |

## Agent readiness — 0.0 (human-only)

| Dimension | Value |
|---|---|
| Spec Presence | no |
| Agentic Access | no |
| MCP Server | no |
| Auth Clarity | no |
| Idempotency | no |
| Error Semantics | no |
| OpenAPI Examples | no |
| Rate Limit Signal | no |
| Event Surface Described | no |
| Agent Skills | no |
| Well Known Catalog | no |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |

## Access

Unknown — onboarding: unknown, pricing: unknown, trial: no (confidence: low).

## Security (1)

- **Shoelace Domain Security** — TLSv1.3 · HSTS · DMARC

## Tags

Company, Marketing, Growth Marketing, DTC, E-Commerce, Advertising, Paid Media, Email Marketing, Agency

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/shoelace/). Scores are computed from the provider's own public artifacts under a published rubric.