# Sesame Labs

**Canonical:** https://apis.io/providers/sesame-labs/  
**Website:** https://www.usenotch.ai  
**APIs profiled:** 1

Sesame Labs is the San Francisco company behind Notch (usenotch.ai), an AI-powered advertising platform that generates finished, ready-to-run video and image ads from a plain-language brief — script, AI avatar, voiceover, b-roll footage, captions, and the full edit — rather than isolated clips. Notch is distributed to agents primarily as a hosted, remote Model Context Protocol (MCP) connector at app.usenotch.ai/mcp: any MCP-capable client (Claude, Claude Code, ChatGPT) connects over streamable HTTP with browser-based OAuth 2.0 sign-in and no API keys, then briefs Notch like a teammate to produce ads that land in the user's workspace. Sesame Labs is a portfolio company of Wing Venture Capital.

## Kin Score — 34.6 / 100 (thin)

Scored 2026-08-17 under rubric 0.11.0. Trend: rising (+6.8 from 27.8).

| Facet | Score |
|---|---|
| Discoverability | 87.0 |
| Contract Quality | 0.0 |
| Governance | 12.5 |
| Operational Transparency | 0.0 |
| Developer Ergonomics | 45.7 |
| Commercial Clarity | 76.3 |

## Agent readiness — 26.6 (agent-aware)

| Dimension | Value |
|---|---|
| Spec Presence | no |
| Agentic Access | no |
| MCP Server | yes |
| Auth Clarity | yes |
| Idempotency | no |
| Error Semantics | documented |
| OpenAPI Examples | no |
| Rate Limit Signal | documented |
| Event Surface Described | no |
| Agent Skills | no |
| Well Known Catalog | no |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |

## Access

Open access — onboarding: open, pricing: unknown, trial: no (confidence: medium).

## APIs (1)

- **Notch MCP Server** — Hosted, remote Model Context Protocol server that lets an AI assistant create finished video and image ads from a plain-language brief. Streamable HTTP transport with browser-ba...

## MCP servers (1)

- **sesame-labs-mcp.yml**

## Security (2)

- **Sesame Labs Authentication** — oauth2 · 1 scheme
- **Sesame Labs Domain Security** — TLSv1.3 · HSTS · DMARC

## Plans (1)

- **Sesame Labs Plans Pricing**

## Tags

Company, Artificial Intelligence, Advertising, Video, Marketing, Generative AI, MCP, Agents

---

Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/sesame-labs/). Scores are computed from the provider's own public artifacts under a published rubric.