# Serve First

**Canonical:** https://apis.io/providers/serve-first/  
**Website:** https://servefirst.co.uk/  
**APIs profiled:** 0

Serve First is a UK-based AI-driven customer experience (CX) platform that unifies reviews, surveys, receipts, in-location feedback terminals, operational audits, and mystery shopping into a single dashboard. It turns real-time customer feedback into role-based, actionable insight, with sentiment analysis and unified reporting across retail, hospitality, facilities management, health & wellness, and franchise businesses. Serve First also provides Client Connect journey/workflow automation and Martyn's Law public-protection compliance management. Serve First does not currently publish a public developer API or OpenAPI specification; this profile captures company identity plus verified security and compliance posture (SOC 2 and ISO 27001 via a Sprinto-hosted trust center).

## Kin Score — 12.0 / 100 (emerging)

Scored 2026-08-20 under rubric 0.12.0. Trend: flat (+0.0 from 12.0).

| Facet | Score |
|---|---|
| Discoverability | 57.4 |
| Contract Quality | 0.0 |
| Governance | 0.0 |
| Contract Governance | 0.0 |
| Operational Transparency | 0.0 |
| Developer Ergonomics | 3.6 |
| Commercial Clarity | 27.6 |
| Access Clarity | 27.6 |

## Agent readiness — 0.0 (human-only)

| Dimension | Value |
|---|---|
| Spec Presence | no |
| Agentic Access | no |
| Reversibility Documented | no |
| MCP Server | no |
| Auth Clarity | no |
| Idempotency | no |
| Error Semantics | no |
| OpenAPI Examples | no |
| Rate Limit Signal | no |
| Event Surface Described | no |
| Agent Skills | no |
| Well Known Catalog | no |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |

## Access

Unknown — onboarding: unknown, pricing: unknown, trial: no (confidence: low).

## Security (2)

- **Serve First Domain Security** — TLSv1.3 · DMARC
- **Serve First Trust Center** — SOC 2, ISO 27001

## Tags

Company, Customer Experience, Customer Feedback, Voice of the Customer, Mystery Shopping, Surveys, Analytics, Artificial Intelligence, Retail, Hospitality

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/serve-first/). Scores are computed from the provider's own public artifacts under a published rubric.