# SellerX

**Canonical:** https://apis.io/providers/sellerx/  
**Website:** https://www.sellerx.com/  
**APIs profiled:** 1

SellerX is a Berlin-based consumer-brand builder, founded in 2020, that acquires, operates and scales everyday consumer products into omnichannel global brands. Originally one of Europe's largest Amazon FBA aggregators, it merged with KW Commerce in 2021 and with the US aggregator Elevate Brands in 2023, and has since repositioned itself from an aggregator into a brand builder. The group operates 20+ brands and 25k+ products across 10+ countries from hubs in Berlin, London, Manila and Dongguan, and has raised more than $750M in equity and debt from Sofina, L Catterton, Cherry Ventures, Felix Capital, 83North, an ADIA subsidiary, BlackRock and Victory Park Capital. SellerX sells consumer goods to consumers through marketplaces and its own channels; it publishes no public API, developer portal, SDK or machine-readable specification of its own.

## Kin Score — 15.1 / 100 (emerging)

Scored 2026-08-17 under rubric 0.11.0. Trend: flat (+0.0 from 15.1).

| Facet | Score |
|---|---|
| Discoverability | 68.5 |
| Contract Quality | 0.0 |
| Governance | 12.5 |
| Operational Transparency | 5.3 |
| Developer Ergonomics | 19.6 |
| Commercial Clarity | 10.5 |

## Agent readiness — 19.8 (agent-aware)

| Dimension | Value |
|---|---|
| Spec Presence | no |
| Agentic Access | no |
| MCP Server | yes |
| Auth Clarity | yes |
| Idempotency | no |
| Error Semantics | no |
| OpenAPI Examples | no |
| Rate Limit Signal | no |
| Event Surface Described | no |
| Agent Skills | no |
| Well Known Catalog | no |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |

## APIs (1)

- **SellerX MCP Server** — A live, remotely hosted Model Context Protocol server operated by SellerX at mcp.sellerx.com. The endpoint requires an OAuth 2.1 bearer token, so the tool manifest is auth-gated...

## MCP servers (1)

- **sellerx-mcp.yml**

## Security (2)

- **Sellerx Authentication** — oauth2 · 1 scheme
- **Sellerx Domain Security** — TLSv1.2 · DMARC

## Tags

Company, E-Commerce, Consumer Brands, Retail, Amazon Aggregator, Marketplace Seller, Consumer Packaged Goods, Germany

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/sellerx/). Scores are computed from the provider's own public artifacts under a published rubric.