# Samu

**Canonical:** https://apis.io/providers/samu/  
**Website:** https://samu.ai  
**APIs profiled:** 2

Samu (samu.ai) is an AI-powered conversation-intelligence and sales-analytics platform built for sales managers and revenue leaders across Latin America. It automatically records and transcribes customer interactions across WhatsApp, phone calls, video calls, Microsoft Teams, and Google Meet, then analyzes them to surface actionable coaching insights. Features include an AI "Samu Score" that evaluates call quality against customizable criteria, custom data extractors (e.g. competitor mentions or company size), analysis using SPICED, BANT, and SANDLER sales frameworks, and auto-generated CRM notes, tasks, and meeting summaries. Samu integrates bidirectionally with HubSpot, Pipedrive, Salesforce, and other CRMs, and emphasizes high-accuracy Spanish-language transcription. Samu publishes a REST API (OpenAPI 3.0.0, "API Samu") at api.samu.ai covering users, meetings, transcriptions and WhatsApp/chat threads, authenticated with an account apiKey header, plus an OAuth-protected hosted MCP server at api.samu.ai/mcp that connects Samu to Claude, ChatGPT and other AI agents. API access is sold on the Enterprise plan and MCP on the Pro plan. Samu is backed by 500 Global.

## Kin Score — 50.2 / 100 (developing)

Scored 2026-08-17 under rubric 0.11.0. Trend: rising (+35.8 from 14.4).

| Facet | Score |
|---|---|
| Discoverability | 87.0 |
| Contract Quality | 47.3 |
| Governance | 20.8 |
| Operational Transparency | 26.3 |
| Developer Ergonomics | 34.8 |
| Commercial Clarity | 84.2 |

## Agent readiness — 52.3 (agent-ready)

| Dimension | Value |
|---|---|
| Spec Presence | yes |
| Agentic Access | yes |
| MCP Server | no |
| Auth Clarity | yes |
| Idempotency | no |
| Error Semantics | verified |
| OpenAPI Examples | partial |
| Rate Limit Signal | documented |
| Event Surface Described | no |
| Agent Skills | yes |
| Well Known Catalog | no |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |

## Access

Paid plans, API on Enterprise — onboarding: unknown, pricing: paid, trial: no (confidence: medium).

## APIs (2)

- **API Samu** — REST API for the Samu conversation-intelligence platform. Covers account users, meeting creation and update from externally recorded calls (audio/video URL plus optional transcr...
- **Samu MCP Server** — Hosted, remote MCP server that connects Samu to Claude, ChatGPT and other AI agents, published as a Pro-plan feature. The endpoint answers MCP JSON-RPC over HTTP POST at https:/...

## MCP servers (2)

- **samu-mcp.yml**
- **mcp**

## Agentic access (1)

- **Samu Agentic Access** — 10 operations · 2 acting

## Security (3)

- **Samu Authentication** — apiKey/oauth2 · 2 schemes
- **Samu Domain Security** — TLSv1.3 · HSTS · DMARC
- **Samu Vulnerability Disclosure** — Hackerone · security.txt · contact published

## Plans (1)

- **Samu Plans Pricing**

## Tags

Company, Artificial Intelligence, Sales, Sales Intelligence, Conversation Intelligence, CRM, Call Recording, Analytics, Latin America, Transcription, WhatsApp, MCP, Agent Native

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/samu/). Scores are computed from the provider's own public artifacts under a published rubric.