# Salla

**Canonical:** https://apis.io/providers/salla/  
**Website:** https://salla.com  
**APIs profiled:** 18

Salla is a Saudi Arabia-based e-commerce platform — often called the Shopify of the Middle East — that lets merchants launch, operate, and grow Arabic-first online stores without code. Founded in 2016 in Makkah by Nawaf Hariri and Salman Butt, Salla now powers more than 80,000 active stores. The platform exposes a Merchant REST API (https://api.salla.dev/admin/v2), an OAuth 2.0 Partners authorization service, signed webhooks for the full storefront lifecycle, a Shipping and Fulfillment app contract, the Twilight theme engine and JavaScript SDK, the Salla CLI, and official starter kits for PHP/Laravel and Node.js/Express. Backed by Sanabil (PIF), STV, Investcorp, Vision Ventures, and Raed Ventures, Salla raised a $130M pre-IPO round in 2024.

## Kin Score — 72.5 / 100 (exemplar)

Scored 2026-08-20 under rubric 0.12.0. Trend: flat (+0.0 from 72.5).

| Facet | Score |
|---|---|
| Discoverability | 64.8 |
| Contract Quality | 67.1 |
| Governance | 25.0 |
| Contract Governance | 25.0 |
| Operational Transparency | 68.4 |
| Developer Ergonomics | 85.7 |
| Commercial Clarity | 84.2 |
| Access Clarity | 84.2 |

Regulatory layer — **Payments**: 54.7 (matched via tags).

## Agent readiness — 36.2 (agent-ready)

| Dimension | Value |
|---|---|
| Spec Presence | yes |
| Agentic Access | derived |
| Reversibility Documented | documented |
| MCP Server | no |
| Auth Clarity | yes |
| Idempotency | no |
| Error Semantics | no |
| OpenAPI Examples | no |
| Rate Limit Signal | documented |
| Event Surface Described | yes |
| Agent Skills | no |
| Well Known Catalog | no |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |

## Access

Freemium (free trial) · Self-serve signup — onboarding: self-serve, pricing: freemium, trial: yes (confidence: high).

## APIs (18)

- **Salla Webhooks** — Server-to-server event delivery covering order, product, customer, shipping, shipment, store branch, category, brand, abandoned cart, coupon, invoice, special offer, and review ...
- **Salla Twilight SDK** — JavaScript SDK and Twig-based theme engine for the storefront. Provides helper methods and REST proxies that let merchant themes and embedded components communicate with the Sal...
- **Salla Branches API** — The Branches API from Salla — 2 operation(s) for branches.
- **Salla Brands API** — The Brands API from Salla — 2 operation(s) for brands.
- **Salla Carts API** — The Carts API from Salla — 1 operation(s) for carts.
- **Salla Categories API** — The Categories API from Salla — 2 operation(s) for categories.
- **Salla Coupons API** — The Coupons API from Salla — 1 operation(s) for coupons.
- **Salla Customers API** — The Customers API from Salla — 2 operation(s) for customers.
- **Salla Financial API** — The Financial API from Salla — 2 operation(s) for financial.
- **Salla Localization API** — The Localization API from Salla — 4 operation(s) for localization.
- **Salla OAuth API** — The OAuth API from Salla — 3 operation(s) for oauth.
- **Salla Orders API** — The Orders API from Salla — 6 operation(s) for orders.
- **Salla Products API** — The Products API from Salla — 5 operation(s) for products.
- **Salla Shipments API** — The Shipments API from Salla — 4 operation(s) for shipments.
- **Salla Shipping API** — The Shipping API from Salla — 6 operation(s) for shipping.
- **Salla Store API** — The Store API from Salla — 1 operation(s) for store.
- **Salla Webhooks API** — The Webhooks API from Salla — 3 operation(s) for webhooks.
- **Salla Zones API** — The Zones API from Salla — 2 operation(s) for zones.

## Agentic access (1)

- **Salla Agentic Access** — 69 operations · 30 acting

## Security (2)

- **Salla Authentication** — http/oauth2 · 2 schemes
- **Salla Domain Security** — TLSv1.3 · HSTS · DNSSEC · DMARC

## Plans (1)

- **Salla Plans Pricing**

## Use cases (7)

- **Custom Merchant Apps** — Build custom apps published in the Salla App Store that extend merchant capabilities — inventory sync, order routing, marketing automation, ERP integration.
- **ERP and Accounting Integrations** — Sync orders, products, customers, and invoices to SAP, Oracle NetSuite, Odoo, Zoho Books, QuickBooks, or custom accounting systems.
- **Custom Storefronts and Themes** — Build custom Twilight themes or headless storefronts that render Salla catalog and checkout through a fully custom front end.
- **Shipping Provider Onboarding** — Logistics companies expose their pickup, label printing, tracking, and return surface as a Salla Shipping App to serve every merchant on the platform.
- **Marketing and CRM Automation** — Subscribe to customer, order, and abandoned-cart webhooks to drive CRM, email, SMS, and WhatsApp campaigns through Mailchimp, Klaviyo, or in-house automation.
- **AI Shopping Assistants** — Use the Merchant API plus Naftiko capabilities to power AI agents that browse catalog, place orders, track shipments, and respond to merchant questions.
- **ZATCA Compliance** — Generate the Saudi ZATCA Phase-1 / Phase-2 e-invoicing QR code on every receipt to remain compliant with Saudi Arabian tax authority requirements.

## Tags

Arabic, E-Commerce, GCC, Headless Commerce, Merchant, MENA, Online Stores, Retail, Saudi Arabia, SMB, Storefront

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/salla/). Scores are computed from the provider's own public artifacts under a published rubric.