# Responsys

**Canonical:** https://apis.io/providers/responsys/  
**Website:** https://www.oracle.com/cx/marketing/campaign-management/  
**APIs profiled:** 3

Oracle Responsys (Oracle Responsys Campaign Management) is a B2C cross-channel marketing orchestration platform, originally founded as Responsys and acquired by Oracle in 2014, now part of Oracle Marketing. It lets marketing teams design and deliver targeted, personalized customer experiences across email, mobile push, SMS, MMS, web push, display, and web channels, unifying data from disparate sources into precisely targeted audiences delivered in near real-time. Responsys exposes a REST API (v1.3, published as a Swagger 2.0 document with 88 operations), an asynchronous AFTM API, an Event Notification webhook API covering 26 campaign event types, and a legacy SOAP API — managing profile lists and recipients, profile extension tables, supplemental tables, campaigns and schedules, programs, folders, the content library, triggered email/SMS/push messages, events, and account settings. This profile catalogs the public Oracle Responsys developer surface for the API Evangelist network.

## Kin Score — 49.5 / 100 (developing)

Scored 2026-08-17 under rubric 0.11.0. Trend: rising (+34.1 from 15.4).

| Facet | Score |
|---|---|
| Discoverability | 81.5 |
| Contract Quality | 42.5 |
| Governance | 11.5 |
| Operational Transparency | 71.1 |
| Developer Ergonomics | 63.0 |
| Commercial Clarity | 36.8 |

Regulatory layer — **Telecommunications**: 50.0 (matched via tags).

## Agent readiness — 41.9 (agent-ready)

| Dimension | Value |
|---|---|
| Spec Presence | yes |
| Agentic Access | no |
| MCP Server | no |
| Auth Clarity | yes |
| Idempotency | no |
| Error Semantics | documented |
| OpenAPI Examples | no |
| Rate Limit Signal | documented |
| Event Surface Described | yes |
| Agent Skills | yes |
| Well Known Catalog | no |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |

## Access

Self-serve signup — onboarding: self-serve, pricing: unknown, trial: no (confidence: medium).

## APIs (3)

- **Oracle Responsys REST API** — The Responsys REST API (v1.3) manages profile lists and recipients, profile extension tables, supplemental data tables, campaigns and campaign schedules, programs, folders, the ...
- **Oracle Responsys Event Notification API** — The Event Notification API pushes real-time campaign event data to a customer-owned callback URL. Register a callback, verify it, then subscribe it to any of the 26 supported ev...
- **Oracle Responsys AFTM / Asynchronous API** — The AFTM (Automatic Failover for Transactional Messaging) REST API provides asynchronous, high-availability alternatives to the synchronous merge and trigger operations — HA Mer...

## Security (4)

- **Responsys Authentication** — token · 1 scheme
- **Responsys Domain Security** — TLSv1.3 · HSTS · DMARC
- **Responsys Vulnerability Disclosure** — contact published
- **Responsys Trust Center** — SOC 1, SOC 2, SOC 3, ISO/IEC 27001, PCI DSS, HIPAA, FedRAMP, GDPR, CSA STAR, FIPS 140, HITRUST, C5, IRAP

## Plans (1)

- **Responsys Plans Pricing**

## Tags

Company, Marketing, Email Marketing, Marketing Automation, Campaign Management, Cross-Channel Marketing, Customer Engagement, Push Notifications, SMS, Webhooks, Oracle, Martech

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/responsys/). Scores are computed from the provider's own public artifacts under a published rubric.