# Primary

**Canonical:** https://apis.io/providers/primary/  
**Website:** https://www.primary.com  
**APIs profiled:** 0

Primary (Primary Kids, Inc.) is a direct-to-consumer children's apparel brand selling simple, slogan-free, mix-and-match clothing "in all colors, for all kids" — babies through age 14, plus adult sizes, swimwear, school uniforms and licensed Sesame Street collaborations. The company operates a Shopify-hosted online store at primary.com and is a portfolio company of Homebrew. Primary has no first-party developer API, but its storefront is agent-accessible: it serves a live hosted Shopify Storefront MCP server (catalog search, product lookup, cart, checkout, policy/FAQ lookup) and exposes Shopify's Customer Account API (OAuth2/OIDC) for customer-scoped operations, along with a published llms.txt agent-instructions document.

## Kin Score — 11.4 / 100 (emerging)

Scored 2026-08-20 under rubric 0.12.0. Trend: flat (+1.1 from 10.3).

| Facet | Score |
|---|---|
| Discoverability | 68.5 |
| Contract Quality | 0.0 |
| Governance | 18.2 |
| Contract Governance | 18.2 |
| Operational Transparency | 0.0 |
| Developer Ergonomics | 11.9 |
| Commercial Clarity | 0.0 |
| Access Clarity | 0.0 |

## Agent readiness — 18.8 (agent-aware)

| Dimension | Value |
|---|---|
| Spec Presence | no |
| Agentic Access | no |
| Reversibility Documented | no |
| MCP Server | verified |
| Auth Clarity | yes |
| Idempotency | no |
| Error Semantics | no |
| OpenAPI Examples | no |
| Rate Limit Signal | no |
| Event Surface Described | no |
| Agent Skills | no |
| Well Known Catalog | no |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |

## Access

Self-serve signup — onboarding: self-serve, pricing: unknown, trial: no (confidence: medium).

## MCP servers (1)

- **Primary Shopify Storefront MCP**

## Security (2)

- **Primary Authentication** — oauth2/openIdConnect · 1 scheme
- **Primary Domain Security** — TLSv1.3 · HSTS · DMARC

## Tags

Company, Consumer, Retail, E-Commerce, Apparel, Children, Shopify, Agents

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/primary/). Scores are computed from the provider's own public artifacts under a published rubric.