# Ploy

**Canonical:** https://apis.io/providers/ploy/  
**Website:** https://ploy.ai  
**APIs profiled:** 1

Ploy is an AI-powered web marketing automation platform that turns a company's marketing website into a growth channel. Founded in 2025 by former Webflow CTO Bryant Chou, backed by Y Combinator and First Round Capital ($27M), Ploy runs AI agents that build and optimize Astro/Tailwind marketing sites, write copy, run technical SEO and answer-engine optimization, identify visiting companies without cookies, launch ad campaigns, and execute reusable multi-step workflows called Ploybooks. Its programmable surface is deliberately CLI-first rather than REST-first: Ploy publishes no OpenAPI and no public API reference, but it does ship a standalone `ploy` CLI binary (workspaces, sites, publishing, variables and secrets, documents, Ploybooks, databases, Code Sync, and design-system inspection) authenticated by workspace-scoped API tokens for headless CI and remote coding agents, an installable Agent Skills catalog (`ploy skills init`), and one public HTTP endpoint — an authenticated inbound webhook ingest at /api/v1/webhook/{endpointSlug} that stores arbitrary JSON and triggers a Ploybook.

## Kin Score — 63.4 / 100 (strong)

Scored 2026-08-17 under rubric 0.11.0. Trend: flat (+0.0 from 63.4).

| Facet | Score |
|---|---|
| Discoverability | 75.9 |
| Contract Quality | 51.6 |
| Governance | 12.5 |
| Operational Transparency | 76.3 |
| Developer Ergonomics | 65.2 |
| Commercial Clarity | 92.1 |

## Agent readiness — 44.6 (agent-ready)

| Dimension | Value |
|---|---|
| Spec Presence | yes |
| Agentic Access | no |
| MCP Server | no |
| Auth Clarity | yes |
| Idempotency | no |
| Error Semantics | documented |
| OpenAPI Examples | no |
| Rate Limit Signal | documented |
| Event Surface Described | yes |
| Agent Skills | yes |
| Well Known Catalog | no |
| Consent Identity | yes |
| Agent Card | no |
| Dry Run Mode | no |

## Access

Self-serve signup with a free tier — onboarding: self-serve, pricing: freemium, trial: yes (confidence: high).

## APIs (1)

- **Ploy Webhook Ingest API** — The only public HTTP endpoint Ploy documents. An authenticated inbound ingest endpoint that accepts any well-formed JSON object (up to 1 MB) from an external system — Clay, Stri...

## Security (4)

- **Ploy Authentication** — http · 3 schemes
- **Ploy Domain Security** — TLSv1.3 · DMARC
- **Ploy Vulnerability Disclosure** — security.txt · contact published
- **Ploy Trust Center** — SOC 2 Type II

## Plans (1)

- **Ploy Plans Pricing**

## Tags

Company, Marketing, Marketing Automation, Artificial Intelligence, AI Agents, SEO, Website Builder, Growth, Advertising, Webhooks, CLI, Agent Skills

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/ploy/). Scores are computed from the provider's own public artifacts under a published rubric.