# Playable

**Canonical:** https://apis.io/providers/playable/  
**Website:** https://playable.com/  
**APIs profiled:** 3

Playable (formerly Leadfamly, Playable ApS, Aarhus Denmark and London UK) is a self-service marketing gamification platform used by brands to build, publish and measure interactive campaigns — spin-the-wheel, advent calendars, quizzes, scratch cards, memory and skill games — across web, email, in-app, in-store and retail-media placements. The platform pairs a campaign builder with zero-party data collection, prize and voucher management, ESP/CRM/storage integrations, webhooks and campaign analytics. Programmatic access is delivered through a public REST API at api.playable.com documented with an OpenAPI 3.0 definition and secured with OAuth 2.0 client-credentials scoped per capability, plus a browser-side campaign SDK published to npm. API access is a Premium-plan entitlement; developer apps and credentials are created under Global settings.

## Kin Score — 67.5 / 100 (exemplar)

Scored 2026-08-17 under rubric 0.11.0. Trend: flat (+0.0 from 67.5).

| Facet | Score |
|---|---|
| Discoverability | 92.6 |
| Contract Quality | 61.6 |
| Governance | 20.8 |
| Operational Transparency | 44.7 |
| Developer Ergonomics | 80.4 |
| Commercial Clarity | 92.1 |

## Agent readiness — 55.9 (agent-ready)

| Dimension | Value |
|---|---|
| Spec Presence | yes |
| Agentic Access | no |
| MCP Server | yes |
| Auth Clarity | yes |
| Idempotency | no |
| Error Semantics | documented |
| OpenAPI Examples | partial |
| Rate Limit Signal | documented |
| Event Surface Described | yes |
| Agent Skills | yes |
| Well Known Catalog | no |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |

## APIs (3)

- **Playable API** — Public REST API for the Playable gamification platform. Covers campaign types, campaign lifecycle (list, view, update, copy, delete, activate, pause, resume, clear cache), campa...
- **Playable MCP Server** — Hosted Model Context Protocol endpoint served from the Playable web property and advertised through RFC 9728 protected-resource metadata at playable.com/.well-known/oauth-protec...
- **Playable Campaign SDK** — Browser-side JavaScript SDK (`@playable-marketing/campaign-sdk`) that exposes a promise-based `window.sdk` object plus an event stream so a host page can listen to campaign even...

## MCP servers (2)

- **playable-mcp.yml**
- **mcp-oauth-server**

## Security (3)

- **Playable Authentication** — oauth2 · 1 scheme
- **Playable Domain Security** — TLSv1.3 · HSTS · DMARC
- **Playable Trust Center** — ISO 27001:2022, ISAE 3000 Type 2, GDPR

## Plans (1)

- **Playable Plans Pricing**

## Tags

Company, marketing-gamification, interactive-marketing, campaign-management, zero-party-data, lead-generation, loyalty, martech, webhooks, oauth2

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/playable/). Scores are computed from the provider's own public artifacts under a published rubric.