# Placer

**Canonical:** https://apis.io/providers/placer/  
**Website:** https://placer.ai  
**APIs profiled:** 8

Placer.ai is a location analytics and foot-traffic intelligence platform that measures visits, trade areas, demographics, and consumer behavior for physical points of interest across retail, CPG, commercial real estate, hospitality, and the public sector. Its public developer surface, the Placer API (PAPI, base https://papi.placer.ai), lets developers and data analysts extract Placer's location analytics programmatically to enrich, filter, or combine it with other data sources for custom dashboards, internal reporting, and competitive analysis. The v1 REST API covers entity/POI search, custom POI and tag management, and a suite of report endpoints spanning visit metrics and trends, trade area (true trade area, drive-time, demographics), ranking, loyalty, and retail sales. Authentication is a static API key sent in the x-api-key header.

## Kin Score — 50.7 / 100 (developing)

Scored 2026-08-17 under rubric 0.11.0. Trend: flat (+0.0 from 50.7).

| Facet | Score |
|---|---|
| Discoverability | 81.5 |
| Contract Quality | 55.4 |
| Governance | 11.5 |
| Operational Transparency | 55.3 |
| Developer Ergonomics | 56.0 |
| Commercial Clarity | 44.7 |

## Agent readiness — 41.2 (agent-ready)

| Dimension | Value |
|---|---|
| Spec Presence | yes |
| Agentic Access | derived |
| MCP Server | derived |
| Auth Clarity | yes |
| Idempotency | no |
| Error Semantics | documented |
| OpenAPI Examples | partial |
| Rate Limit Signal | documented |
| Event Surface Described | no |
| Agent Skills | derived |
| Well Known Catalog | no |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |

## Access

Self-serve signup — onboarding: self-serve, pricing: unknown, trial: no (confidence: medium).

## APIs (8)

- **Placer Account Info API** — The Account Info API from Placer — 1 operation(s) for account info.
- **Placer Loyalty Reports API** — The Loyalty Reports API from Placer — 1 operation(s) for loyalty reports.
- **Placer Manage POIs API** — The Manage POIs API from Placer — 6 operation(s) for manage pois.
- **Placer Ranking Reports API** — The Ranking Reports API from Placer — 4 operation(s) for ranking reports.
- **Placer Retail Sales Reports API** — The Retail Sales Reports API from Placer — 5 operation(s) for retail sales reports.
- **Placer Trade Area Reports API** — The Trade Area Reports API from Placer — 3 operation(s) for trade area reports.
- **Placer Visitor Journey Reports API** — The Visitor Journey Reports API from Placer — 2 operation(s) for visitor journey reports.
- **Placer Visits Reports API** — The Visits Reports API from Placer — 7 operation(s) for visits reports.

## MCP servers (1)

- **placer-mcp.yml**

## Agentic access (1)

- **Placer Agentic Access** — 33 operations · 28 acting

## Security (2)

- **Placer Authentication** — apiKey · 1 scheme
- **Placer Domain Security** — TLSv1.3 · HSTS · DMARC

## Tags

Company, Location Analytics, Foot Traffic, Geospatial, Retail Analytics, Real Estate, Consumer Insights, Data

---

Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/placer/). Scores are computed from the provider's own public artifacts under a published rubric.