# Pico

**Canonical:** https://apis.io/providers/pico/  
**Website:** https://www.hype.co/  
**APIs profiled:** 1

Pico was a creator-monetization and CRM platform for online creators, publishers, and media companies, built in New York and backed by Bloomberg Beta. It combined an audience CRM with email capture, landing pages, paywalls, memberships, and subscription payments in a single tool so creators could identify their audience, gate premium content, and convert readers into paying members. Pico raised a $6.5M round in 2021 ("Pico 2.0") and a $10M Series A in 2023, when it rebranded to Hype (hype.co) and refocused on link-in-bio, lead generation, and growth tools for creators, gyms, coaches, and athletes. In February 2026 Hype was acquired by MMA.inc and the product was wound down. The developer API — authenticated with an X-Api-Key header and documented at docs.trypico.com — is retired: the API host api.trypico.com no longer resolves, the reference bucket has been deleted, and hype.co now serves only an acquisition notice directing users to support@hype.co.

## Kin Score — 16.7 / 100 (emerging)

Scored 2026-08-17 under rubric 0.11.0. Trend: flat (-0.4 from 17.1).

| Facet | Score |
|---|---|
| Discoverability | 68.5 |
| Contract Quality | 0.0 |
| Governance | 0.0 |
| Operational Transparency | 0.0 |
| Developer Ergonomics | 15.2 |
| Commercial Clarity | 21.1 |

Regulatory layer — **Payments**: 31.3 (matched via tags).

## Agent readiness — 12.2 (agent-aware)

| Dimension | Value |
|---|---|
| Spec Presence | no |
| Agentic Access | no |
| MCP Server | no |
| Auth Clarity | yes |
| Idempotency | no |
| Error Semantics | no |
| OpenAPI Examples | no |
| Rate Limit Signal | documented |
| Event Surface Described | no |
| Agent Skills | no |
| Well Known Catalog | no |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |

## Access

Product retired — onboarding: unknown, pricing: unknown, trial: no (confidence: high).

## APIs (1)

- **Pico API** — The Pico API let developers build custom workflows and integrations on the Pico creator platform — including searching and managing contacts across an account. Every request aut...

## Security (2)

- **Pico Authentication** — apiKey · 1 scheme
- **Pico Domain Security** — TLSv1.3 · HSTS · DMARC

## Plans (1)

- **Pico Plans Pricing**

## Tags

Company, Creator Economy, CRM, Memberships, Payments, Email Marketing, Newsletters, Monetization, Retired

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/pico/). Scores are computed from the provider's own public artifacts under a published rubric.