# Phia

**Canonical:** https://apis.io/providers/phia/  
**Website:** https://phia.com/  
**APIs profiled:** 0

Phia is a personal shopping assistant that helps consumers build their closet and find the best prices instantly across the web. Co-founded by Phoebe Gates and Sophia Kianni, the product spans a mobile app and a browser extension that compares prices for a given item across new and resale marketplaces, tracking more than 700 fashion, beauty, and lifestyle brands. The public phia.com site is a consumer storefront (a brand directory plus editorial style edits) and exposes no developer API, documentation, or programmatic surface. This profile was surfaced as a portfolio company of GGV Capital and enriched from live probes of the public site.

## Kin Score — 5.0 / 100 (minimal)

Scored 2026-08-25 under rubric 0.14.0. Trend: flat (+0.0 from 5.0).

| Facet | Score |
|---|---|
| Discoverability | 50.0 |
| Contract Quality | 0.0 |
| Governance | 0.0 |
| Contract Governance | 0.0 |
| Operational Transparency | 0.0 |
| Developer Ergonomics | 0.0 |
| Commercial Clarity | 0.0 |
| Access Clarity | 0.0 |

## Agent readiness — 0.0 (human-only)

| Dimension | Value |
|---|---|
| Spec Presence | no |
| Agentic Access | no |
| Reversibility Documented | no |
| MCP Server | no |
| Auth Clarity | no |
| Idempotency | no |
| Error Semantics | no |
| OpenAPI Examples | no |
| Rate Limit Signal | no |
| Event Surface Described | no |
| Agent Skills | no |
| Well Known Catalog | no |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |
| Delegated Identity | no |
| Protected Resource Metadata | no |
| Dynamic Client Registration | no |
| Agentic Commerce | no |

## Access

Unknown — onboarding: unknown, pricing: unknown, trial: no (confidence: low).

## Security (1)

- **Phia Domain Security** — TLSv1.3 · HSTS · DMARC

## Tags

Company, E-Commerce, Shopping, Fashion, Retail, Price Comparison, Consumer

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/phia/). Scores are computed from the provider's own public artifacts under a published rubric.