# Persado

**Canonical:** https://apis.io/providers/persado/  
**Website:** https://www.persado.com/  
**APIs profiled:** 1

Persado is an enterprise AI platform for regulated brands that generates, scores, and deploys compliant marketing and customer-communication language at scale, serving banking, credit cards, credit unions, fintech, insurance, and mortgage. Its products — Create, Optimize, and Automate — combine domain-specific language models with a multi-agent performance, brand, and compliance review, and deploy through native connectors for Salesforce Marketing Cloud, Adobe Campaign, Adobe Target, Braze, Responsys, and Optimizely. Persado runs a production remote Model Context Protocol server, the "Persado MCP Gateway", at https://api.persado.com/mcp, protected by OAuth 2.1 with PKCE, dynamic client registration, and an mcp:tools scope issued by a Keycloak realm on myaccount.persado.com. That agent surface is undocumented — Persado publishes no developer portal, API reference, OpenAPI, or pricing — and was found by probing the API host directly. Persado also ships a first-party Enterprise API Mobile SDK for iOS and Android, though neither build is installable from a public package registry. This profile was surfaced as a portfolio company of bain-capital-ventures and enriched by the API Evangelist pipeline.

## Kin Score — 25.0 / 100 (emerging)

Scored 2026-08-17 under rubric 0.11.0. Trend: rising (+16.9 from 8.1).

| Facet | Score |
|---|---|
| Discoverability | 87.0 |
| Contract Quality | 0.0 |
| Governance | 12.5 |
| Operational Transparency | 5.3 |
| Developer Ergonomics | 28.3 |
| Commercial Clarity | 42.1 |

## Agent readiness — 23.0 (agent-aware)

| Dimension | Value |
|---|---|
| Spec Presence | no |
| Agentic Access | no |
| MCP Server | yes |
| Auth Clarity | yes |
| Idempotency | no |
| Error Semantics | no |
| OpenAPI Examples | no |
| Rate Limit Signal | documented |
| Event Surface Described | no |
| Agent Skills | no |
| Well Known Catalog | no |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |

## Access

Enterprise Contract — onboarding: unknown, pricing: unknown, trial: no (confidence: high).

## APIs (1)

- **Persado MCP Gateway** — A production remote Model Context Protocol server operated by Persado at https://api.persado.com/mcp. Discovered by probing the API host: the RFC 9728 protected-resource documen...

## MCP servers (1)

- **persado-mcp.yml**

## Security (2)

- **Persado Authentication** — oauth2/openIdConnect · 2 schemes
- **Persado Domain Security** — TLSv1.3 · DMARC

## Plans (1)

- **Persado Plans Pricing**

## Tags

Company, Ai Apps, Artificial Intelligence, Generative AI, Marketing, Customer Engagement, Content Generation, Personalization, Agents, MCP, Compliance, Financial Services

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/persado/). Scores are computed from the provider's own public artifacts under a published rubric.