# Permutive

**Canonical:** https://apis.io/providers/permutive/  
**Website:** https://permutive.com/  
**APIs profiled:** 7

Permutive is a predictive data collaboration and activation platform for premium publishers, advertisers and agencies. Its platform spans a Data Management Platform, a Data Clean Room for privacy-safe collaboration with 150+ premium publishers, AI-curated audiences, and the Halo agentic suite that scales direct buying. The developer platform exposes six REST APIs — Events, Identity, Contextual, Custom Cohort Segmentation, Cohorts and Taxonomy — plus web, mobile and CTV SDKs, an anonymous documentation Model Context Protocol server, and an invitation-only audience-intelligence MCP server that makes cohort discovery, reach measurement and audience comparison available to AI agents. Authentication is a workspace-scoped API key; every call is bounded by the workspace that owns the key.

## Kin Score — 59.3 / 100 (strong)

Scored 2026-08-17 under rubric 0.11.0. Trend: rising (+11.8 from 47.5).

| Facet | Score |
|---|---|
| Discoverability | 92.6 |
| Contract Quality | 70.8 |
| Governance | 11.5 |
| Operational Transparency | 55.3 |
| Developer Ergonomics | 69.0 |
| Commercial Clarity | 50.0 |

## Agent readiness — 66.9 (agent-ready)

| Dimension | Value |
|---|---|
| Spec Presence | yes |
| Agentic Access | derived |
| MCP Server | yes |
| Auth Clarity | yes |
| Idempotency | no |
| Error Semantics | verified |
| OpenAPI Examples | verified |
| Rate Limit Signal | documented |
| Event Surface Described | yes |
| Agent Skills | derived |
| Well Known Catalog | yes |
| Consent Identity | no |
| Agent Card | flavored |
| Dry Run Mode | no |

## Access

Contact sales — onboarding: unknown, pricing: enterprise, trial: no (confidence: high).

## APIs (7)

- **Permutive Cohorts API** — Programmatic create, read, update and delete of audience cohorts in a Permutive workspace. Cohort behaviour is defined by a JSON query language; cohorts carry a UUID id, a short...
- **Permutive Contextual API** — Retrieve contextual cohort targeting values for a page URL without processing any user data, for ad-server integration. Returns cohort codes, per-destination activation mappings...
- **Permutive Events API** — Track first-party behavioural events into Permutive for downstream segmentation, insights and data-lake routing. Events are validated against the event schema defined in the wor...
- **Permutive Identity API** — Mint a first-party Permutive user ID, associate external identities with it (email hashes, ID5, LiveRamp RampID, UID2) as prioritised aliases, and read the resolved identity set...
- **Permutive Segmentation API** — Custom Cohort Segmentation (CCS) — evaluate a batch of up to ten events for a user against the workspace's cohort definitions and return the cohorts they belong to plus per-dest...
- **Permutive Taxonomy API** — Manage second- and third-party data imports and the segment taxonomy inside them — the mapping of partner segment codes to names, descriptions, categories and CPM. Supports sing...
- **Permutive MCP Server** — Permutive's Model Context Protocol surface. A live, anonymous documentation MCP server at https://docs.permutive.com/mcp (search, virtual-filesystem query, feedback), plus an in...

## MCP servers (1)

- **permutive-mcp.yml**

## Agentic access (1)

- **Permutive Agentic Access** — 23 operations · 15 acting

## Security (4)

- **Permutive Authentication** — apiKey · 2 schemes
- **Permutive Domain Security** — TLSv1.3 · HSTS · DNSSEC · DMARC
- **Permutive Vulnerability Disclosure** — Hackerone · contact published
- **Permutive Trust Center** — SOC 2 Type II, SOC 3

## Plans (1)

- **Permutive Plans Pricing**

## Tags

Company, Publishing, Advertising, AdTech, MarTech, Audience, Data Collaboration, Data Management Platform, Contextual, Identity, Segmentation, Agents

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/permutive/). Scores are computed from the provider's own public artifacts under a published rubric.