# Salesforce Marketing Cloud Account Engagement (Pardot)

**Canonical:** https://apis.io/providers/pardot/  
**Website:** https://www.salesforce.com/marketing/b2b-automation/  
**APIs profiled:** 3

Salesforce Marketing Cloud Account Engagement, formerly known as Pardot, is a B2B marketing automation platform tightly integrated with Salesforce CRM for lead generation, lead nurturing, email marketing, and marketing ROI reporting. The platform provides campaigns, forms, landing pages, dynamic content, lead scoring/grading, and Engagement Studio for multi-step nurture programs. Version 5 of the Account Engagement REST API uses Salesforce OAuth 2.0 authentication and requires a Business Unit ID header, with hosts at pi.pardot.com (production) and pi.demo.pardot.com (sandbox).

## Kin Score — 57.7 / 100 (strong)

Scored 2026-08-20 under rubric 0.12.0. Trend: flat (+1.1 from 56.6).

| Facet | Score |
|---|---|
| Discoverability | 92.6 |
| Contract Quality | 15.7 |
| Governance | 30.3 |
| Contract Governance | 30.3 |
| Operational Transparency | 52.6 |
| Developer Ergonomics | 78.0 |
| Commercial Clarity | 92.1 |
| Access Clarity | 92.1 |

## Agent readiness — 33.5 (agent-aware)

| Dimension | Value |
|---|---|
| Spec Presence | yes |
| Agentic Access | derived |
| Reversibility Documented | no |
| MCP Server | no |
| Auth Clarity | yes |
| Idempotency | no |
| Error Semantics | documented |
| OpenAPI Examples | no |
| Rate Limit Signal | documented |
| Event Surface Described | no |
| Agent Skills | derived |
| Well Known Catalog | no |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |

## Access

Sales-assisted, with published list pricing — onboarding: unknown, pricing: paid, trial: yes (confidence: high).

## APIs (3)

- **Account Engagement API v5** — Version 5 REST API for managing prospects, accounts, campaigns, emails, forms, lists, and engagement programs in Marketing Cloud Account Engagement. Authentication uses Salesfor...
- **Account Engagement API v3/v4 (Legacy)** — Legacy v3/v4 REST API endpoints for Pardot resources. Still supported for many objects not yet migrated to v5; uses the same Salesforce OAuth 2.0 authentication scheme.
- **Salesforce Marketing Cloud Account Engagement (Pardot) Objects API** — The Objects API from Salesforce Marketing Cloud Account Engagement (Pardot) — 24 operation(s) for objects.

## MCP servers (1)

- **Salesforce Marketing Cloud Account Engagement (Pardot) MCP Server**

## Agentic access (1)

- **Pardot Agentic Access** — 35 operations · 11 acting

## Security (4)

- **Pardot Authentication** — oauth2 · 1 scheme
- **Pardot Domain Security** — TLSv1.3 · HSTS · DNSSEC · DMARC
- **Pardot Vulnerability Disclosure** — Hackerone · contact published
- **Pardot Trust Center** — C5 (ISAE 3000), CCCS Assessment - Protected B, CJIS, CSA STAR, DoD IL2, DoD IL4, DoD IL5, EU Cloud Code of Conduct, FedRAMP High, FedRAMP Moderate, GDPR, HIPAA, HITRUST, IRAP, I...

## Plans (1)

- **Pardot Plans Pricing**

## Tags

Marketing Automation, B2B Marketing, Lead Generation, Email Marketing, Salesforce, Account Engagement

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/pardot/). Scores are computed from the provider's own public artifacts under a published rubric.