# Paramark

**Canonical:** https://apis.io/providers/paramark/  
**Website:** https://paramark.com/  
**APIs profiled:** 1

Paramark is a marketing measurement and forecasting platform that helps growth and finance teams understand the true incremental impact of their marketing spend. Founded in 2022 by Pranav Piyush and Pete Belknap and backed by Greylock, Paramark combines incrementality testing, marketing mix modeling (MMM), and scenario planning in one place, augmented by human growth advisors and AI agents. Rather than relying on last-touch attribution, the platform uses statistics and machine learning to quantify each channel's incremental contribution across search, social, TV, and out-of-home, giving marketers defensible ROI numbers to bring to their finance teams. Paramark maintains an open-source Marketing Mix Modeling workbench and forks of the major MMM libraries under its paramark-inc GitHub organization. Paramark runs a production API at api.paramark.com, but publishes no developer portal and no public contract: its FastAPI-generated OpenAPI, /docs and /redoc all answer HTTP 401 behind an HTTP Basic challenge, and API access is sold as a feature of the Advanced ($150k/yr) and Enterprise ($220k/yr) tiers, where MCP servers are listed as coming soon. What Paramark does publish anonymously and machine-readably is its identity layer: full OpenID Connect and OAuth 2.0 authorization server metadata at signin.paramark.com, with PKCE, device code and dynamic client registration.

## Kin Score — 26.4 / 100 (thin)

Scored 2026-08-19 under rubric 0.12.0. Trend: flat (-0.7 from 27.1).

| Facet | Score |
|---|---|
| Discoverability | 75.9 |
| Contract Quality | 0.0 |
| Governance | 18.2 |
| Contract Governance | 18.2 |
| Operational Transparency | 2.6 |
| Developer Ergonomics | 14.3 |
| Commercial Clarity | 67.1 |
| Access Clarity | 67.1 |

## Agent readiness — 11.5 (agent-aware)

| Dimension | Value |
|---|---|
| Spec Presence | no |
| Agentic Access | no |
| Reversibility Documented | no |
| MCP Server | no |
| Auth Clarity | yes |
| Idempotency | no |
| Error Semantics | no |
| OpenAPI Examples | no |
| Rate Limit Signal | documented |
| Event Surface Described | no |
| Agent Skills | no |
| Well Known Catalog | no |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |

## Access

Enterprise · Requires approval — onboarding: approval, pricing: enterprise, trial: no (confidence: high).

## APIs (1)

- **Paramark API** — Paramark's production API, offered as a feature of the Advanced and Enterprise tiers. The service is live and answers anonymously at GET /healthz (HTTP 200 {"status":"ok"}) and ...

## Security (3)

- **Paramark Authentication** — 0 schemes
- **Paramark Domain Security** — TLSv1.3 · HSTS · DMARC
- **Paramark Trust Center** — trust center published

## Plans (1)

- **Paramark Plans Pricing**

## Tags

Company, Applications, Marketing, Analytics, Measurement, Marketing Mix Modeling, Incrementality, Advertising, AI

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/paramark/). Scores are computed from the provider's own public artifacts under a published rubric.