# OwnLocal

**Canonical:** https://apis.io/providers/ownlocal/  
**Website:** https://ownlocal.com  
**APIs profiled:** 1

OwnLocal is an Austin, Texas based automated digital advertising platform for local media companies, founded in 2010 by Lloyd Armbrust and Jason Novek. It helps newspapers, local publishers and media companies power their digital services by automatically converting traditional print advertisements into online marketing campaigns — its AdForge and Origami products turn a submitted print ad PDF into a responsive digital ad unit, a business directory listing and an SEO/search presence, extending advertiser reach across search, social and display channels. OwnLocal publishes a partner-facing REST API (the OwnLocal API, v1) documented with Slate at api.docs.ownlocal.com and backed by a live Swagger 2.0 definition served from its own Swagger UI, covering ads, businesses, categories and performance reporting. API keys are issued by OwnLocal support rather than self-serve. OwnLocal was a 500 Global portfolio company and has acquired Whoosh Traffic, Sidengo, Inbound Press and Wanderful Media.

## Kin Score — 30.4 / 100 (thin)

Scored 2026-08-17 under rubric 0.11.0. Trend: flat (+0.0 from 30.4).

| Facet | Score |
|---|---|
| Discoverability | 75.9 |
| Contract Quality | 32.3 |
| Governance | 20.8 |
| Operational Transparency | 21.1 |
| Developer Ergonomics | 37.0 |
| Commercial Clarity | 10.5 |

## Agent readiness — 36.5 (agent-ready)

| Dimension | Value |
|---|---|
| Spec Presence | yes |
| Agentic Access | no |
| MCP Server | no |
| Auth Clarity | yes |
| Idempotency | no |
| Error Semantics | documented |
| OpenAPI Examples | no |
| Rate Limit Signal | documented |
| Event Surface Described | no |
| Agent Skills | yes |
| Well Known Catalog | no |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |

## Access

Partner / contact required — onboarding: unknown, pricing: unknown, trial: no (confidence: medium).

## APIs (1)

- **OwnLocal API** — Partner-facing REST API (v1) for OwnLocal's automated print-to-digital advertising platform. Publishers and their systems create and list ads, upload the source print-ad PDF for...

## MCP servers (1)

- **ownlocal-mcp.yml**

## Security (2)

- **Ownlocal Authentication** — apiKey · 1 scheme
- **Ownlocal Domain Security** — TLSv1.3 · HSTS

## Plans (1)

- **Ownlocal Plans Pricing**

## Tags

Company, Advertising, Local Media, Digital Advertising, Marketing, Newspapers, AdTech, Print to Digital, Business Listings, Local Business Data, Ad Reporting, Publishers

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/ownlocal/). Scores are computed from the provider's own public artifacts under a published rubric.