# Optimizely **Canonical:** https://apis.io/providers/optimizely/ **Website:** https://www.optimizely.com/ **APIs profiled:** 50 Optimizely is a digital experience platform that provides A/B testing, feature flagging, content management, and commerce solutions for enterprises. Their developer platform offers a comprehensive suite of REST and GraphQL APIs spanning experimentation, content delivery, customer data, campaign management, and e-commerce capabilities. ## Kin Score — 75.4 / 100 (exemplar) Scored 2026-08-20 under rubric 0.12.0. Trend: flat (+0.0 from 75.4). | Facet | Score | |---|---| | Discoverability | 75.9 | | Contract Quality | 82.2 | | Governance | 56.8 | | Contract Governance | 56.8 | | Operational Transparency | 76.3 | | Developer Ergonomics | 76.2 | | Commercial Clarity | 76.3 | | Access Clarity | 76.3 | ## Agent readiness — 52.4 (agent-ready) | Dimension | Value | |---|---| | Spec Presence | yes | | Agentic Access | derived | | Reversibility Documented | no | | MCP Server | documented | | Auth Clarity | yes | | Idempotency | no | | Error Semantics | verified | | OpenAPI Examples | partial | | Rate Limit Signal | documented | | Event Surface Described | yes | | Agent Skills | yes | | Well Known Catalog | no | | Consent Identity | no | | Agent Card | no | | Dry Run Mode | no | ## Access Paid · Self-serve signup — onboarding: self-serve, pricing: paid, trial: no (confidence: high). ## APIs (50) - **Optimizely Experimentation REST API v2** — The core Optimizely REST API v2 shared by Web Experimentation and Feature Experimentation — projects, experiments, campaigns, audiences, pages, events, attributes, environments,... - **Optimizely Feature Experimentation Flags API v1** — Feature Experimentation Flags v1 — flags, variations, variable definitions, rulesets, rules, holdouts, groups, custom fields, environments and reports. 55 operations, RFC 9457 p... - **Optimizely Flags Scheduling API** — Schedule future flag ruleset changes and read environment change-approval settings. Five operations. Harvested verbatim from the provider's published OpenAPI 2026-08-13. - **Optimizely Permission Service API** — Granular roles and permissions for Feature Experimentation — per-entity permissions for users and teams, plus team management. Introduced 2025-03-18. Harvested verbatim from the... - **Optimizely Agent API** — Optimizely Agent is a stand-alone open-source microservice that consolidates the Feature Experimentation SDK surface behind a REST API — config, datafile, decide, track, activat... - **Optimizely Event API** — The Experimentation data-ingest endpoint. Accepts decision and conversion event payloads from SDKs and server-side integrations. Regional hosts for US and EU. Harvested verbatim... - **Optimizely Edge Decider API** — Performance Edge decisioning endpoint used by Optimizely's edge delivery clients. Harvested verbatim from the provider's published OpenAPI 2026-08-13. - **Optimizely Data Platform (ODP) API v3** — The Optimizely customer data platform, formerly Zaius. Eleven separately published OpenAPI documents covering customer profiles, events, objects, products, orders, lists and sub... - **Optimizely Graph API** — Optimizely Graph — the GraphQL content query layer over CMS, Commerce and connected sources, with a REST management surface for content ingestion, types, synonyms and best bets.... - **Optimizely Content Marketing Platform (CMP) API v3** — The CMP Open REST API — campaigns, tasks, work requests, templates, content, library assets (images, videos, raw files), users and settings. 115 paths, OAuth 2.0 with both autho... - **Optimizely Campaign REST API** — Email and omnichannel campaign management, formerly Episerver Campaign and optivo broadmail — mailings, smart campaigns and their nodes, recipient lists, transactional mail, uns... - **Optimizely Configured Commerce API** — B2B commerce, formerly Insite Software. Three published documents — Admin API V1 (1,577 paths), Storefront API V1 (168 paths) and Storefront API V2 (15 paths, running in paralle... - **Optimizely CMS Content Delivery API v3.0** — Read-only content delivery from Optimizely CMS — content by identifier, children, ancestors, and site metadata. Deployed inside the customer's own CMS instance, so the base URL ... - **Optimizely Content Recommendations API** — Content recommendation delivery, formerly Idio. Thirteen paths covering content, topics, users and recommendation delivery, authenticated with a key query parameter. The spec de... - **Optimizely DXP Cloud API** — Deployment and environment management for Optimizely Digital Experience Platform (PaaS), served from the Episerver PaaS portal. Nine paths. Harvested verbatim 2026-08-13. - **Optimizely Remote MCP Server — Experimentation** — Optimizely's hosted remote Model Context Protocol server for Web and Feature Experimentation, on the Opal MCP platform. Tools are prefixed exp_ and cover querying projects/flags... - **Optimizely Assets API** — Manage campaign assets such as images and media files. - **Optimizely Attributes API** — Manage custom attributes used for audience targeting and segmentation. - **Optimizely Audiences API** — Create and manage audience segments for targeting experiments and rollouts. - **Optimizely Campaigns API** — Manage content campaigns and editorial calendar entries. - **Optimizely Catalog Entries API** — Manage catalog entries including products, variants, packages, and bundles. - **Optimizely Catalog Entry Relations API** — Manage relationships between catalog entries and nodes. - **Optimizely Catalog Nodes API** — Manage catalog nodes (categories) for organizing entries. - **Optimizely Catalogs API** — Manage product catalogs that organize commerce content. - **Optimizely Content API** — Manage content items including articles and other content types within the CMP content repository. - **Optimizely Content Types API** — Retrieve available content type definitions. - **Optimizely Customers API** — Manage customer accounts and contact information. - **Optimizely Environments API** — Manage environments within a project for developing, staging, and deploying flag configurations. - **Optimizely Events API** — Send customer events to ODP for tracking actions, behaviors, and interactions across channels. - **Optimizely Experiments API** — Create and manage A/B test experiments on top of feature flags. - **Optimizely Extensions API** — Manage reusable extensions that encapsulate experiment logic and visual changes. - **Optimizely Features API** — Manage features with variables used in feature flag configurations. - **Optimizely Flags API** — Create and manage feature flags with variables and variations for controlled rollouts and experimentation. - **Optimizely GraphQL API** — Execute GraphQL queries against the Optimizely content graph to retrieve and search content. - **Optimizely Labels API** — Manage labels used for categorizing and organizing content. - **Optimizely Mailing Lists API** — Manage mailing lists used for campaign distribution. - **Optimizely Objects API** — Create, update, and manage objects such as products, orders, and custom entities in ODP. - **Optimizely Orders API** — Manage purchase orders, cart operations, and order workflows. - **Optimizely Pages API** — Manage page definitions that specify which URLs or conditions trigger experiments. - **Optimizely Profiles API** — Create, update, and retrieve customer profiles with unified identity resolution. - …and 10 more, listed in full on the page. ## MCP servers (1) - **Optimizely MCP Server** ## Agentic access (1) - **Optimizely Agentic Access** — 135 operations · 65 acting · 1 human-in-the-loop ## Security (4) - **Optimizely Authentication** — oauth2/http/apiKey · 10 schemes - **Optimizely Domain Security** — TLSv1.3 · HSTS · DNSSEC · DMARC - **Optimizely Vulnerability Disclosure** — disclosure policy published - **Optimizely Trust Center** — SOC 2, ISO 27001, ISO 27017, ISO 27018, PCI DSS, HIPAA ## Plans (1) - **Optimizely Plans Pricing** ## Tags A/B Testing, Content Management, Customer Data, E-Commerce, Experimentation, Feature Flags, Marketing --- Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/optimizely/). Scores are computed from the provider's own public artifacts under a published rubric.