# Opal

**Canonical:** https://apis.io/providers/opal/  
**Website:** https://www.workwithopal.com  
**APIs profiled:** 3

Opal is a marketing planning and content calendar platform that gives marketing teams a single visual workspace to plan campaigns, build editorial and content calendars, manage creative workflows and approvals, and connect strategy to execution across channels and markets. It is used by enterprise brands such as Target, Starbucks, GM, and SAP, and pairs a unified planning calendar with a "Gem" AI co-pilot plus prebuilt integrations to Slack, Jira, Asana, Wrike, Workfront, Sprinklr, Khoros, Frame.io, Sprout Social, Formstack and Zapier. Opal does ship a real REST API: three OpenAPI 3.0 definitions — v2, v3 and an internal-facing Asgard BFF service — are served publicly from login.ouropal.com and cover stories, moments, content, boards, board objects, assets, asset references, labels, stamps, workflows, custom fields, presentations, rich-text documents and Gem chats. The v2 and v3 surfaces are JSON:API-compliant and authenticate with OAuth 2.0 authorization code (plus a client-credentials onboarding flow and a deprecated Session-Token header). The documentation is public, but API credentials are gated: Opal states access requires an active account or an NDA plus approval from Opal leadership, and OAuth client registration is a manual process handled by its integrations team.

## Kin Score — 51.7 / 100 (developing)

Scored 2026-08-17 under rubric 0.11.0. Trend: rising (+37.2 from 14.5).

| Facet | Score |
|---|---|
| Discoverability | 92.6 |
| Contract Quality | 52.1 |
| Governance | 20.8 |
| Operational Transparency | 23.7 |
| Developer Ergonomics | 58.7 |
| Commercial Clarity | 60.5 |

## Agent readiness — 46.4 (agent-ready)

| Dimension | Value |
|---|---|
| Spec Presence | yes |
| Agentic Access | no |
| MCP Server | no |
| Auth Clarity | yes |
| Idempotency | no |
| Error Semantics | documented |
| OpenAPI Examples | verified |
| Rate Limit Signal | documented |
| Event Surface Described | no |
| Agent Skills | yes |
| Well Known Catalog | yes |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |

## Access

Contact sales — onboarding: unknown, pricing: unknown, trial: no (confidence: medium).

## APIs (3)

- **Opal API v2** — The stable REST surface of the Opal marketing planning platform — 66 paths and 97 operations across stories, moments, content, placements, assets, asset references, labels, labe...
- **Opal API v3** — The next-generation Opal REST surface, published as work in progress — 97 paths and 154 operations across boards, board objects and collections, board collaborators, blocks and ...
- **Opal Asgard BFF API** — A backend-for-frontend service published in the same public documentation set — 11 paths covering workspace-scoped blocks, smart blocks, smart categories, plans, in-market calen...

## Security (3)

- **Opal Authentication** — apiKey/oauth2 · 4 schemes
- **Opal Domain Security** — TLSv1.3 · HSTS · DMARC
- **Opal Trust Center** — SOC 2, ISO 27001, GDPR

## Plans (1)

- **Opal Plans Pricing**

## Tags

Company, Consumer, Marketing, Content Planning, Marketing Calendar, Campaign Management, Collaboration, SaaS, Content Marketing, Editorial Calendar, Workflow, Approvals, Digital Asset Management, JSON:API, OAuth 2.0, OpenAPI

---

Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/opal/). Scores are computed from the provider's own public artifacts under a published rubric.