# Novu

**Canonical:** https://apis.io/providers/novu/  
**Website:** https://novu.co  
**APIs profiled:** 19

Novu is the open-source notification infrastructure for developers. A single REST API and workflow engine route a triggered event across in-app inbox, email, SMS, push, chat (Slack / Discord / MS Teams / WhatsApp) and custom channels — with subscriber preferences, topics, digest, snooze, and full workflow orchestration on top. Ships with the embeddable React Inbox component, the Novu Framework for code-first workflow authoring, language SDKs for nine ecosystems, a Postman collection, an MCP server, GitHub Action sync, the Maily block-based email editor, framework starters for Next.js / Remix / Nuxt / SvelteKit, and webhook bridges for Stripe / Clerk / Segment.

## Kin Score — 67.1 / 100 (exemplar)

Scored 2026-08-20 under rubric 0.12.0. Trend: flat (+0.0 from 67.1).

| Facet | Score |
|---|---|
| Discoverability | 75.9 |
| Contract Quality | 85.2 |
| Governance | 28.8 |
| Contract Governance | 28.8 |
| Operational Transparency | 57.9 |
| Developer Ergonomics | 54.8 |
| Commercial Clarity | 77.6 |
| Access Clarity | 77.6 |

Regulatory layer — **Telecommunications**: 34.7 (matched via tags).

## Agent readiness — 46.2 (agent-ready)

| Dimension | Value |
|---|---|
| Spec Presence | yes |
| Agentic Access | derived |
| Reversibility Documented | no |
| MCP Server | no |
| Auth Clarity | yes |
| Idempotency | no |
| Error Semantics | verified |
| OpenAPI Examples | verified |
| Rate Limit Signal | verified |
| Event Surface Described | derived |
| Agent Skills | no |
| Well Known Catalog | no |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |

## Access

Freemium · Self-serve signup — onboarding: self-serve, pricing: freemium, trial: no (confidence: high).

## APIs (19)

- **Novu Inbox / In-App API** — Client-side API and React Inbox component for rendering an embedded in-app notification center, marking notifications as read / archived / snoozed, and managing per-user notific...
- **Novu Framework (Code-First Workflows)** — Code-first workflow framework that lets developers define notification workflows in TypeScript / JavaScript using `@novu/framework`, then sync them to Novu Cloud (or a self-host...
- **Novu MCP Server** — Official Model Context Protocol server exposing the Novu REST API surface as MCP tools so AI agents (Claude Desktop, Cursor, agent frameworks) can trigger workflows, manage subs...
- **Novu Activity API** — The Activity API from Novu — 1 operation(s) for activity.
- **Novu Channel Connections API** — The Channel Connections API from Novu — 2 operation(s) for channel connections.
- **Novu Channel Endpoints API** — The Channel Endpoints API from Novu — 2 operation(s) for channel endpoints.
- **Novu Contexts API** — The Contexts API from Novu — 2 operation(s) for contexts.
- **Novu Domains API** — Used to manage your inbound email domains.
- **Novu Environment Variables API** — The Environment Variables API from Novu — 3 operation(s) for environment variables.
- **Novu Environments API** — Environments allow you to manage different stages of your application development lifecycle. Each environment has its own set of API keys and configurations, enabling you to sep...
- **Novu Events API** — Events represent a change in state of a subscriber. They are used to trigger workflows, and enable you to send notifications to subscribers based on their actions.
- **Novu Integrations API** — With the help of the Integration Store, you can easily integrate your favorite delivery provider. During the runtime of the API, the Integrations Store is responsible for storin...
- **Novu Layouts API** — Layouts are reusable wrappers for your email notifications.
- **Novu Messages API** — A message in Novu represents a notification delivered to a recipient on a particular channel. Messages contain information about the request that triggered its delivery, a view ...
- **Novu Notifications API** — The Notifications API from Novu — 2 operation(s) for notifications.
- **Novu Subscribers API** — A subscriber in Novu represents someone who should receive a message. A subscriber's profile information contains important attributes about the subscriber that will be used in ...
- **Novu Topics API** — Topics are a way to group subscribers together so that they can be notified of events at once. A topic is identified by a custom key. This can be helpful for things like sending...
- **Novu Translations API** — Used to localize your notifications to different languages.
- **Novu Workflows API** — All notifications are sent via a workflow. Each workflow acts as a container for the logic and blueprint that are associated with a type of notification in your system.

## Agentic access (1)

- **Novu Agentic Access** — 135 operations · 92 acting · 92 human-in-the-loop

## Security (2)

- **Novu Authentication** — apiKey · 1 scheme
- **Novu Domain Security** — TLSv1.3 · HSTS · DMARC

## Plans (1)

- **Novu Plans Pricing**

## Use cases (9)

- **Product Onboarding** — Welcome sequences combining transactional email, in-app inbox messages, and reminders.
- **Transactional Notifications** — Order confirmations, password resets, magic links, payment receipts, and shipping updates.
- **Real-Time Collaboration Alerts** — Comment mentions, document shares, and review requests delivered to the in-app inbox and email.
- **Subscription Lifecycle** — Trial reminders, renewal warnings, dunning, and cancellation flows driven by billing events.
- **Authentication Events** — Sign-up confirmations, MFA prompts, suspicious-login alerts, and OTP codes.
- **Marketing Broadcasts** — Product announcements and weekly digests fanned out via topics.
- **Operational Alerts** — On-call paging, deploy notifications, and incident updates routed through Slack / MS Teams.
- **Multi-Tenant SaaS** — Per-customer routing using tenant context and subscriber data inheritance.
- **AI Agent Notifications** — Agent workflows triggering Novu via the MCP server to keep humans in the loop.

## Tags

Notification, Messaging, In-App, Email, SMS, Push, Chat, Workflows, Open-Source, Subscribers, Topics, Inbox, Workflow Orchestration, Multi-Channel, Digest, MCP, Framework, React

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/novu/). Scores are computed from the provider's own public artifacts under a published rubric.
