# NextRoll

**Canonical:** https://apis.io/providers/nextroll/  
**Website:** https://www.nextroll.com/  
**APIs profiled:** 9

NextRoll, Inc. is a San Francisco-based marketing technology company that operates two brands on a shared machine-learning and identity platform: AdRoll, a cross-channel digital advertising and retargeting platform for ecommerce and D2C marketers, and AdRoll ABM (formerly RollWorks), an account-based marketing platform for B2B demand generation and sales teams. The NextRoll API is the single developer surface behind both brands, served from https://services.adroll.com and split into focused services: a REST CRUD API for organizations, advertisables, campaigns, ad groups, ads, pixels, segments and product feeds; a GraphQL Reporting API that replaces the legacy per-object report endpoints; an Audience API for CRM, custom, composite, lookalike and target-account segments; Prospecting, Geotargeting and User Lists APIs; an ABM Activate/Playbooks API; and a Server-to-Server event API for conversion and engagement events. Developers register applications at developers.nextroll.com and authenticate with OAuth 2.0 or a Personal Access Token plus an application API key. In May 2026 NextRoll launched the AdRoll MCP Server, an OAuth 2.1 protected Model Context Protocol endpoint that exposes AdRoll reporting, draft-first campaign creation and ABM account intelligence to AI assistants and agents.

## Kin Score — 57.5 / 100 (strong)

Scored 2026-08-25 under rubric 0.14.0. Trend: flat (+0.0 from 57.5).

| Facet | Score |
|---|---|
| Discoverability | 92.6 |
| Contract Quality | 49.3 |
| Governance | 18.2 |
| Contract Governance | 18.2 |
| Operational Transparency | 57.9 |
| Developer Ergonomics | 49.4 |
| Commercial Clarity | 81.6 |
| Access Clarity | 81.6 |

## Agent readiness — 52.2 (agent-ready)

| Dimension | Value |
|---|---|
| Spec Presence | yes |
| Agentic Access | no |
| Reversibility Documented | no |
| MCP Server | verified |
| Auth Clarity | served |
| Idempotency | no |
| Error Semantics | documented |
| OpenAPI Examples | documented |
| Rate Limit Signal | documented |
| Event Surface Described | yes |
| Agent Skills | derived |
| Well Known Catalog | no |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |
| Delegated Identity | served |
| Protected Resource Metadata | verified |
| Dynamic Client Registration | yes |
| Agentic Commerce | no |

## APIs (9)

- **NextRoll CRUD API** — The core REST service behind the AdRoll and AdRoll ABM dashboards. Create and manage organizations, advertisables, campaigns, ad groups, ads, pixels, rules, segments, product fe...
- **NextRoll GraphQL Reporting API** — A single GraphQL endpoint for all AdRoll and AdRoll ABM reporting data — advertisable, campaign, ad group, ad, audience, email and account metrics, conversions, contextual targe...
- **NextRoll Audience API** — Create and manage audience segments — CRM (email list), custom (partner user id), composite, impression, user-events, user-attributes and cross-channel lookalike — plus AdRoll A...
- **NextRoll Prospecting API** — Manage AdRoll Prospecting campaigns, ad groups, audiences, flights, geo-targets and advertisable-level prospecting settings, targeting digital profiles similar to existing retar...
- **NextRoll User Lists API** — Retrieve the size of audiences and user lists by ad, ad group, advertisable, segment and audience preview, including exact and CDP+ segment counts.
- **NextRoll Geotargeting API** — Search for the geotargeting EIDs used when setting geographic targets on AdRoll and AdRoll ABM campaigns.
- **AdRoll ABM Activate and Playbooks API** — The AdRoll ABM (formerly RollWorks) activation surface — create, read and update playbooks, strategies, campaigns and ad groups used to run B2B account-based advertising programs.
- **NextRoll Server-to-Server (S2S) Event API** — Send conversion and engagement events directly from your servers to complement the AdRoll pixel and Mobile Measurement Partner integrations. Accepts batches of up to 100 JSON ev...
- **AdRoll MCP Server** — NextRoll's Model Context Protocol server (open beta, launched May 2026), exposing supported AdRoll and AdRoll ABM data and tools to MCP-compatible AI clients such as Claude, Cha...

## MCP servers (1)

- **NextRoll MCP Server**

## Security (4)

- **Nextroll Authentication** — oauth2/apiKey/http/oauth2 · 5 schemes
- **Nextroll Domain Security** — TLSv1.2 · HSTS · DMARC
- **Nextroll Vulnerability Disclosure** — Hackerone · contact published
- **Nextroll Trust Center** — SOC 2, ISO 27001, PCI DSS, GDPR

## Plans (1)

- **Nextroll Plans**

## Tags

Company, Advertising, AdTech, Marketing, Account Based Marketing, Retargeting, Audiences, Campaign Management, Analytics, Reporting, MarTech, Agents

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/nextroll/). Scores are computed from the provider's own public artifacts under a published rubric.