# Newfold

**Canonical:** https://apis.io/providers/newfold/  
**Website:** https://newfold.com  
**APIs profiled:** 3

Newfold Digital is a web presence and technology solutions company serving small and medium businesses worldwide with domain registration, web hosting, website building, e-commerce, security, and digital marketing. It was formed in 2021 from the merger of Web.com Group and Endurance International Group and operates a portfolio of consumer and reseller brands including Bluehost, HostGator, Network Solutions, Register.com, Web.com, and Domain.com. The corporate site newfold.com is an investor and company presence rather than a unified developer portal, and it sits behind a Cloudflare interactive challenge. The company's real public developer surface is Newfold Labs (github.com/newfold-labs), an 85-repository engineering org that ships the brand WordPress plugins, a Composer module fleet distributed from its own Satis registry, public npm packages under the @newfold scope, a published engineering standards site with an llms.txt, and an MCP server module that exposes WordPress abilities to AI assistants from each customer site.

## Kin Score — 30.4 / 100 (thin)

Scored 2026-08-17 under rubric 0.11.0. Trend: rising (+25.4 from 5.0).

| Facet | Score |
|---|---|
| Discoverability | 72.2 |
| Contract Quality | 0.0 |
| Governance | 12.5 |
| Operational Transparency | 31.6 |
| Developer Ergonomics | 69.6 |
| Commercial Clarity | 18.4 |

## Agent readiness — 31.1 (agent-aware)

| Dimension | Value |
|---|---|
| Spec Presence | no |
| Agentic Access | no |
| MCP Server | yes |
| Auth Clarity | yes |
| Idempotency | no |
| Error Semantics | documented |
| OpenAPI Examples | no |
| Rate Limit Signal | documented |
| Event Surface Described | no |
| Agent Skills | yes |
| Well Known Catalog | no |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |

## Access

Open Source — onboarding: unknown, pricing: unknown, trial: no (confidence: medium).

## APIs (3)

- **Newfold BLU MCP Server (WordPress)** — The Newfold Labs WordPress MCP module (wp-module-mcp) registers an MCP server, id blu-mcp, on the WordPress REST route /wp-json/blu/mcp of every site running a Newfold brand plu...
- **Hiive Platform API** — Hiive is Newfold's site-connection platform API. The GPL-licensed Newfold data module (wp-module-data), installed on every site running a Newfold brand plugin, defines the base ...
- **HUAPI (Hosting Unified API)** — HUAPI is Newfold's internal hosting control-plane API, versioned under /v1, covering account, hosting, sites, domains, addons (backup, CodeGuard, SiteLock, Xcitium, Cloudflare, ...

## MCP servers (1)

- **newfold-mcp.yml**

## Security (3)

- **Newfold Authentication** — 0 schemes
- **Newfold Domain Security** — TLSv1.3 · DMARC
- **Newfold Vulnerability Disclosure** — Hackerone

## Plans (1)

- **Newfold Plans Pricing**

## Tags

Company, Web Hosting, Domains, Web Presence, Website Builder, Digital Marketing, Small Business, WordPress, Open Source, Model Context Protocol, eCommerce

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/newfold/). Scores are computed from the provider's own public artifacts under a published rubric.