# Mybuys

**Canonical:** https://apis.io/providers/mybuys/  
**APIs profiled:** 0

MyBuys was a San Mateo, California cross-channel retail personalization company founded in 2002 that delivered coordinated product recommendations and targeted offers across websites, email, and display advertising using a patented portfolio of real-time optimization algorithms and an Active Shopper Database. MyBuys merged with digital advertising firm Magnetic in 2015, and Magnetic sold the MyBuys merchandising/personalization business to Evergage in January 2018. The company is defunct as an independent entity; the mybuys.com domain resolves but serves no live product, and there is no developer portal, documentation, or public API surface to enrich.

## Kin Score — 5.0 / 100 (minimal)

Scored 2026-08-21 under rubric 0.12.0. Trend: flat (+0.0 from 5.0).

| Facet | Score |
|---|---|
| Discoverability | 50.0 |
| Contract Quality | 0.0 |
| Governance | 0.0 |
| Contract Governance | 0.0 |
| Operational Transparency | 0.0 |
| Developer Ergonomics | 0.0 |
| Commercial Clarity | 0.0 |
| Access Clarity | 0.0 |

## Agent readiness — 0.0 (human-only)

| Dimension | Value |
|---|---|
| Spec Presence | no |
| Agentic Access | no |
| Reversibility Documented | no |
| MCP Server | no |
| Auth Clarity | no |
| Idempotency | no |
| Error Semantics | no |
| OpenAPI Examples | no |
| Rate Limit Signal | no |
| Event Surface Described | no |
| Agent Skills | no |
| Well Known Catalog | no |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |

## Access

Unknown — onboarding: unknown, pricing: unknown, trial: no (confidence: low).

## Tags

Company, Personalization, E-Commerce, Retail, Recommendations, Marketing, Advertising, Defunct

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/mybuys/). Scores are computed from the provider's own public artifacts under a published rubric.