# Mporium

**Canonical:** https://apis.io/providers/mporium/  
**APIs profiled:** 0

Mporium (Mporium Group plc, formerly MoPowered) was a London-based, "mobile first" data-driven marketing and advertising-technology company founded in 2012. Its proprietary IMPACT platform delivered software-as-a-service that helped agencies and advertisers identify and act on consumer "micro-moments" across search, social, and display media, reacting to real-time signals from TV, news feeds, sports, financial data, and social media to optimise ad pricing, timing, and selection. The group also acquired the digital agency Fast Web Media. Mporium was a portfolio company of the fintech venture firm Anthemis and was previously listed on the London Stock Exchange. The company is now defunct: it has been delisted, publishes no developer portal or public API, and its primary domain (mporium.com) is parked and listed for sale. This profile is retained as a historical company record in the API Evangelist network; there is no live API surface to enrich.

## Kin Score — 5.0 / 100 (minimal)

Scored 2026-08-21 under rubric 0.12.0. Trend: flat (+0.0 from 5.0).

| Facet | Score |
|---|---|
| Discoverability | 50.0 |
| Contract Quality | 0.0 |
| Governance | 0.0 |
| Contract Governance | 0.0 |
| Operational Transparency | 0.0 |
| Developer Ergonomics | 0.0 |
| Commercial Clarity | 0.0 |
| Access Clarity | 0.0 |

## Agent readiness — 0.0 (human-only)

| Dimension | Value |
|---|---|
| Spec Presence | no |
| Agentic Access | no |
| Reversibility Documented | no |
| MCP Server | no |
| Auth Clarity | no |
| Idempotency | no |
| Error Semantics | no |
| OpenAPI Examples | no |
| Rate Limit Signal | no |
| Event Surface Described | no |
| Agent Skills | no |
| Well Known Catalog | no |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |

## Access

Unknown — onboarding: unknown, pricing: unknown, trial: no (confidence: low).

## Tags

Company, Advertising, Marketing, AdTech, Mobile, Mobile Commerce, Software-as-a-Service, MarTech, Defunct

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/mporium/). Scores are computed from the provider's own public artifacts under a published rubric.