# mParticle

**Canonical:** https://apis.io/providers/mparticle/  
**Website:** https://www.mparticle.com/  
**APIs profiled:** 6

mParticle is a customer data platform (CDP) that helps brands collect, unify, and activate customer data across mobile, web, OTT, and server sources, then forward it in real time to hundreds of analytics, marketing, and warehouse destinations. The mParticle developer platform exposes server Events, IDSync, Profile, Warehouse Sync, Calculated Attributes, Data Planning and Platform APIs that let teams ingest events, resolve identity, manage configurations, and orchestrate audiences using HTTP Basic, an HMAC request digest, and OAuth 2.0 client-credentials bearer tokens. mParticle was acquired by Rokt.

## Kin Score — 58.4 / 100 (strong)

Scored 2026-08-24 under rubric 0.12.1. Trend: flat (+0.0 from 58.4).

| Facet | Score |
|---|---|
| Discoverability | 92.6 |
| Contract Quality | 64.1 |
| Governance | 30.3 |
| Contract Governance | 30.3 |
| Operational Transparency | 68.4 |
| Developer Ergonomics | 42.3 |
| Commercial Clarity | 60.5 |
| Access Clarity | 60.5 |

## Agent readiness — 50.6 (agent-ready)

| Dimension | Value |
|---|---|
| Spec Presence | yes |
| Agentic Access | derived |
| Reversibility Documented | no |
| MCP Server | no |
| Auth Clarity | yes |
| Idempotency | no |
| Error Semantics | verified |
| OpenAPI Examples | partial |
| Rate Limit Signal | verified |
| Event Surface Described | yes |
| Agent Skills | derived |
| Well Known Catalog | no |
| Consent Identity | yes |
| Agent Card | no |
| Dry Run Mode | no |

## Access

Contact sales — onboarding: unknown, pricing: unknown, trial: no (confidence: high).

## APIs (6)

- **mParticle Events API** — Server-to-server REST API for sending event batches and bulk uploads into mParticle from backend systems. Authenticates with HTTP Basic auth using a server-side API key and secr...
- **mParticle IDSync API** — Identity resolution REST API used to match, link, and modify user identities across devices and channels in mParticle, returning a stable mParticle ID (MPID) for downstream use....
- **mParticle Profile API** — REST API for retrieving unified user profiles, identities, attributes, and audience memberships at scale to personalize downstream applications.
- **mParticle Platform API** — Management REST API used to programmatically configure mParticle inputs, outputs, filters, audiences, data plans, and workspace settings as part of a fully versioned CDP-as-code...
- **mParticle Data Planning API** — REST API for managing data plans and data plan versions in a workspace, and for validating an event batch against a plan without ingesting it. Each plan version is a set of data...
- **mParticle Warehouse Sync API** — REST API for building reverse-ETL pipelines that pull data out of a customer data warehouse (connections, data models, field transformations and pipelines) and load it into mPar...

## MCP servers (1)

- **mParticle MCP Server**

## Agentic access (1)

- **Mparticle Agentic Access** — 16 operations · 13 acting

## Security (4)

- **Mparticle Authentication** — apiKey/http/oauth2 · 5 schemes
- **Mparticle Domain Security** — TLSv1.3 · HSTS · DMARC
- **Mparticle Vulnerability Disclosure** — security.txt · contact published
- **Mparticle Trust Center** — SOC 2, ISO 27001, GDPR

## Plans (1)

- **Mparticle Plans Pricing**

## Tags

Customer Data Platform, CDP, Analytics, Identity Resolution, Audience, Data Pipeline, Marketing Data, Event Streaming, Data Governance

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/mparticle/). Scores are computed from the provider's own public artifacts under a published rubric.